woman in black coat

Sometimes your business won’t turn out the way you imagined it would, and because you’ve learned a lot along the way since you’ve started out, you’ve got new ideas on how you would like to approach this. Is that such a good idea to try and do it with the business that you’ve already got, or should you start a new one? Well, you don’t need to start a new business just because you would like to retry things – you can just rebrand your current business.

Of course, it’s not a simple process of naming your business something else – it’s a complete overhaul of how you do things. Sometimes businesses do this to try and fix their reputation, sometimes it will be because the business is sinking – whatever the reason, you can recover by rebranding.

Update your design

First of all, you need to think about what others think about when it comes to your business. Your brand is key here, and you need to change or alter what it is that people see and think about when your business is considered.

First of all, you should try reimagining your logo. The logo does a lot for the business, and it can help to set the tone for what someone can expect when they purchase a product from you. Does your logo tell the customer they can trust you? Does it say faceless corporation? Or does it say something fun about your business? Your logo is a big thing to change, and you should give it some thought.

There’s also the area in which you operate. Redesigning your logo and theme means redesigning your workplace, and that can apply to any kind of business. There are services that specialize in redesigning all kinds of work environments, for example, LOC Scientific should be considered for laboratories.

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Take on a new marketing style

You also have to consider how you approach and present yourself to your audience. If you want your customers to perceive you in a different way, you have to show them that your business isn’t the same as it was before. You can do this by changing your marketing style, and it can be a very effective way of rebranding. Think of it as showing your customers the new you, except for the face of your business.

Try turning up the comedy in your marketing schemes, or being more open and transparent when addressing the audience with your new products. 

A lot of the time, if a business is failing, it helps to take on new values to see how well it will improve the business. If your audience is aware of these new values, it could help the business to see more success. People will be much more comfortable supporting a business if their values align with that of the business. It’s hard to justify supporting a business when the values are the opposite of your own, as there are often more fitting choices through competitors.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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