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If you have just launched your business, then it can feel like you’re in a mad rush to get as many people through your doors as possible. “If you build it, they will come” is not always the best approach when your livelihood and future depend on getting them to come. As such, we’re going to look at a few more active steps you can take to win over customers for your business. With the following tips, you can at least make sure that you’re not just waiting for customers to find you.

Make it easier to find your business

Whilst we may have already made it clear that simply waiting to get found isn’t going to help your business thrive, you can definitely make it so that your business is more visible and at least easier to be found by those who are looking for it. In the physical world, this might mean a mixture of decent signage as well as visual merchandising to show off the goods. In the online world, this typically means investing some into search engine optimization. Most people use Google when they’re looking up businesses and services, so priming your website so that it’s much easier for Google to promote to relevant visitors is always a good bet.

Take digital marketing more seriously

Search engine optimization is only one tendril of the many-limbed beast that is digital marketing. Even if you don’t have the biggest marketing budget in the world, you can make sure that you’re using it to the best possible extent by working with a digital marketing agency. The correct mixture of online advertising, social media marketing, and other efforts can help you make sure that a lot more eyes are taking note of your business. Even if you’re not immediately winning customers, you’re building the familiarity and the interest that’s eventually going to lead to more sales. If you’re not marketing the business, then no one new is going to learn about it, it’s as simple as that.

Don’t make your website work against you

Your website can be one of the most important assets and tools at your business’s disposal. When it does its job well, it’s going to gather the customer’s interest, funneling them toward the point of sale, before making it all too easy for them to complete that sale. If you don’t complete sales through the site, then the endpoint is them getting in touch or visiting your store. However, there are plenty of ways for your site to sabotage itself. Take a look at some of the website design mistakes that many businesses often make and compare your own website to the list. If you are making any of those cardinal sins, then it’s not going to take you too long to spot them, as well as how to fix them.

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Provide the customer service they will be talking about

Word of mouth can play a huge role in winning of new customers. If you’re able to provide a higher standard of customer service to those customers that do find your business and do give your money, then they might be a lot more likely to speak highly of your business. This can come in the form of leaving testimonials and reviews, or it can be as simple as them telling their friends. Treating your customers with respect, giving them the support that they need, when they need it, and removing any barriers between them and making the purchase that they want can all be a way to ensure the smoothest and most positive experience of your business possible.

Use discounts and promotions to your advantage

You might be looking to make as much money as you can from your new customers to sustain your new and growing business, but that doesn’t mean that you can’t offer a little price cut here and there. Discounts and promotions are so popular because they work. They lower the barrier of entry, giving a range of new customers the opportunity to try out the products and services that you have to offer. From there, you have to hope that what you offer is good enough to get them hooked to the point that they’re willing to come back for more, even if they have to pay a bit more for it.

The tips above are not going to guarantee that you get the customers needed to make your business a success. However, they do offer a much better chance of getting their attention than simply waiting and doing nothing.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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