brown framed eyeglasses

Are you keen to ensure that your marketing is successful when you are promoting your business? If so, then you need to ensure that you are following modern trends. These are the key options we suggest you keep in mind. 

Multiple Paths


First, you should think about exploring multiple paths when you are marketing your business. This is going to make your strategy stronger and far more effective overall. For instance, you might want to think about looking at SEO ideas. If you are using SEO, make sure that the strategies are up to date and relevant to today. Outdated strategies will weaken your business overall. As well as using SEO, you should also explore paid strategies for marketing your business such as PPC or pay per click. With a pay-per-click strategy in place, you can make sure that you are not missing customers who head directly for the sponsored results in the SERPs. Essentially, you get the best of both worlds with your marketing campaign. 

Omnichannel Marketing

As well as exploring multiple paths for your marketing strategy and using various tools, you should also think about looking at an omnichannel marketing strategy. A strategy like this will mean that a customer can enter the funnel or engage with your brand at any point and still end up at a purchase decision. This goes beyond multichannel marketing because as well as using multiple channels they are all connected and often seamlessly integrated. This makes your marketing strategy work as one powerful force driving customers to make the decisions that you need. Various brands have already shown how effect the right omnichannel marketing strategy can be. 

Pexels Source CCO License


Personality Matters 

Next, you should think about how to make your marketing and promotion feel far more personal. Adding more personality to your marketing will guarantee that it is more engaging and exciting to customers. They don’t want to buy from a faceless brand. Instead, they want to make sure that they know who is behind the company and why what you are doing matters overall. 

Going Guerilla 

Finally, if you want to ensure that your business is going to find success, then you might want to explore guerilla marketing strategies. This is a way that you can bring your promotion to life and ensure that it is far more engaging than the typical campaign. One of the most recent examples of this comes from the new film The Batman. At the end of the credits of this film was a website that people could check out after the movie. Of late, riddles and puzzles have been added to the site, essentially teasing what’s next for the new, budding franchise. It’s a way to keep customers connected to the brand, build hype around a new product and potentially earn some repeat viewings. This type of marketing strategy can work for any business. 

We hope this helps you understand some of the key marketing trends that you will need to follow to ensure that your company is successful. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

Leave a Reply

Your email address will not be published.