Whether your website is there for personal branding purposes or for the marketing of your business, you need to make sure that you are doing all you can to keep it as strong as possible. This is much easier said than done, of course, but there are always going to be actions you can take to make it easier and simpler, and these are therefore worth knowing about. In this post, we are going to look at some of the actions that will pretty much always improve a website, no matter what. If you have these in your pocket, you can always keep your website on the up and up.
Add A Value Proposition
This might be particularly important if your website is a business site, but even so it might likewise be worthwhile looking into if you have a website of any kind. A value proposition is essentially a way of telling people why your website is there, what’s important to you or your brand, and if it is compelling enough it can help to draw your customers in and get them to stay there. In short, it’s about telling people what you do and why you do it.
Once you have a value proposition on your website, people will know straight away what you are all about, and that is going to make a huge difference to how many visitors hang around. Get on this right away and you will find that it really helps to boost your website considerably.
Keep The Page Rankings Up
Let’s talk SEO. in order to ensure that you are keeping your website as good as possible, you will need to ensure that you are focusing on SEO, and one of the best ways to do that is to take a look at your page rankings on the Search Engines Results Pages (SERPs). You will always want these to be as high up as possible, ideally in that all-coveted position 0, so do whatever you can to get there – and in the meantime, make sure that you are keeping your eye on it with an appropriate SERP checker.
When you can keep your page ranking high, it’s something that is going to really make a huge difference to how your website performs and what you can get out of it. As such, this is something that is always worth focusing on – and you can always find ways to improve it.
Secure It With A Certificate
Something that all website owners should know about is the SSL Certificate, and if you don’t currently know what this is, it’s something you should look into at your earliest convenience. A secured socket layer certificate encrypts all data that passes either way through your website, thereby ensuring that hackers can’t read it even if they manage to steal it. This helps ensure the dual safety and security of both yourself and your visitors, and as such it’s something that you should consider an essential part of a website. If you don’t have it already, make sure you make it happen as soon as possible.
Update Your About Page
Certain pages really need to be kept updated as much as possible, and this is probably nowhere truer than with your About page. This page is going to give people all the information they need to grasp what your website and business is about, and to perhaps introduce you personally as well. As such, you need to ensure that it is accurate and up to date, which is not always going to be the case if you have not looked at it in a while.
If your About page also contains contact information, then it is especially important that you are keeping it updated, otherwise nobody will know how to get in touch with you. It would be foolish to draw people into your business only to stop them getting in touch at the last hurdle, so make sure that you are not making this basic mistake on your website.
Work On Your CTA
If you are trying to sell something on your website, it is a very good idea to make sure that you are working on your CTA – or call-to-action. If this is not quite right, then you might struggle to sell your product or service as much as you would hope, so this is important to keep on top of as best as you can. To work on improving your CTA, there are many things that you can do. For instance, you might want to ensure that the CTA buttons themselves are actually easily visible – which is not always the case. The better your CTAs are, the more of a powerful marketing tool your website is going to be on the whole, so be sure not to overlook this.
Hire A Web Designer
Of course, pretty much anything you want to improve about your website is going to be done much more effectively if you have professionals helping you out. If you think you might have reached your limit as to what you can personally achieve here, you might want to think about getting in touch with a professional web designer, who will almost certainly be able to do it a lot more quickly, efficiently and sometimes even more cheaply. It’s certainly a good idea to take a look at the web designers in your area who might be able to help.
All in all, the simpler a website is, the easier it is to use, the more that people get out of it, and the better it will be as a functioning site. There are many ways to simplify a website, including reducing the number of items on each page to ensure that the navigation is easy to work out. However you do it, just make sure it is functioning properly for your visitors. That is what matters most of all, and that’s what you should focus on if you hope to keep everything working.