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You may have great products and ideas but unless you have paying and loyal customers, it won’t matter much. You must find ways to get and gain more attention from consumers and the community if you want to succeed.

It’s all about how much effort you’re willing to put in and making sure you’re standing out for all the right reasons. Learn four ways, in particular, that will get your business noticed and gain attention. You’ll soon be on your way to positioning yourself as the answer and making sure your ideal client knows about your company and the benefits of doing business with you.

1. Network & Meet People

One way to get your business noticed and gain attention is to put yourself out there. Network and meet people so you can share about who you are and what you do. Bring business cards with you everywhere you go and have an elevator speech prepared that gives others a short rundown of your offerings and the benefits of choosing you. The more people you meet the better chance you have of getting the word out about your business and getting more attention.

2. Proactively Market to Your Target Audience

Another way to get your business noticed and gain attention is to proactively market to your target audience. Start by identifying who they are and where they’re spending time and then create messaging that speaks to them. Find ways to stand out and apart such as by trying direct mail or using humor in your marketing tactics if it’s appropriate and makes sense. Have a strategy and plan in place so you can track your progress and ensure your messages are being well received.

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3. Provide Excellent Service & Products

You’re more likely to stand apart from your competitors when you provide excellent service and products. Focus on quality and make sure that you’re responding to questions and comments in a timely fashion. Get your business noticed and gain attention by knowing your business inside and out and what makes you unique and special and then capitalizing on it. Work on collecting positive reviews that will also help you draw in more clients and attention. The better job you can do in these areas the more likely it is that people will want to spend their money with you.

4. Follow Up

Surprise and delight your customers and potential clients by being good about and consistent at following up with them. You can get your business noticed and gain attention by showing that you care and understand these individuals. It’s especially important that you respond and follow up when you’re dealing with unhappy or dissatisfied customers who want or are waiting for a solution from you. Always be open and honest and forthcoming about expectations and never make promises you can’t keep. Also, follow up with leads and consumers who show an interest in your business because you never know when they’ll decide to start using your products and services and will begin making purchases from you.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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