The real estate market is as competitive as ever. Trying to sell your home can be a challenge given the sheer number of channels people may use to find a home relative to the conventional and commonly used ones your realtor is likely to rely upon. However, there are some things you can do to significantly improve your home’s visibility. Here are 3 ways to make your house stand out to prospective buyers.
The Perfect Price
One of the ways to stand out to prospective buyers is to have the right price. For example, if your home is on the cheaper end of the search results for homes of your size and type in a neighborhood, you’ll stand out in any search. Just be careful not to list the home so low that people wonder what is wrong with it. You can get an idea of the right price range for your size and type of home at housingpredictor.com. You’ll want to check the price ranges even if you want to get as much as possible for your home because being the most expensive property on the list will cause most searchers to rule you out immediately.
Have the Inspection Done First
One way to stand out in an online search is to have an inspection done before the home is listed. Then you can list “inspected by XXX” in the listing, alleviating the concerns some buyers have about the property. Notes that the inspector says the foundation, roof and other major issues are not problems at all will stand out.
You should put a sign that says this out in front of the home as well, as long as it doesn’t interfere with the ‘for sale’ sign and open house sign.
Start a Social Media Campaign to Sell Your Home
One way to help sell your home is to not only create an online listing in addition to the standard MLS listing but to start a social media campaign to sell the property. If you Tweet pictures of your home saying that it is up for sale, or share the MLS page on social media with your friends and family, some of them will refer the property to others they know are in the market to buy a home like yours. And they can answer questions about the home before directing the interested parties to you. Don’t forget to post information about having your home on the market including images on every social media account you have including professional ones.
If you have a blog, mention the house being put up for sale on the blog while discussing all the amenities about the property you’ll miss.
There are many ways that you can make your home stand out on the market. List it at the right price, have an inspection of the home done before you put it on the market and don’t forget to share the information about the home listing through every social media channel you can access personally.
