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One of the most important aspects of any business is the customer base, and you can get more people interested in your small business with the right marketing strategies. Marketing your business doesn’t always have to involve complex processes, and some simple marketing tactics could help your small business achieve greater success. Many of the simplest marketing methods are inexpensive and can save you time and effort when advertising your small business.

1. Create Evergreen Content

Evergreen content consists of information that will remain relevant indefinitely. You can create content that doesn’t rely on current events or trends and instead consists of helpful and interesting details that will still be useful for many years to come. Content ideas may include how-to tutorials or ways that your products or services can benefit people’s lives. This content can be produced in blog or video form and posted to your business’s website or other places on the internet. Once you produce this evergreen content, you likely won’t need to worry about updating or adding to it, and the content can be used as a long-term marketing tool.

2. Automate Certain Tasks

Some online programs will post social media posts for you so that you won’t have to worry about writing and posting them yourself. Certain marketing automation for small business programs also allows you to send emails and manage relationships with business contacts automatically. Blog posts and appointment scheduling can also be automated with certain programs. You can even receive reports from automation programs that will let you know how successful your online marketing campaign was each week or each month.

3. Partner With Affiliate Marketers

You can partner with affiliate marketers to help your business gain more recognition online. Affiliate marketers aren’t salaried employees and are instead partners who a earn commission each time they convince someone to buy one of your products or services. These affiliate marketers may include links to your business’s website on their blogs and other online publications and earn a percentage of the sale each time a person clicks on a link and becomes a customer of yours. In addition to giving your affiliate marketers a portion of each sale, you may choose to reward them for getting people to visit your business website, signing up for a free trial, or downloading your business’s app.

4. Offer Referral Bonuses

Referral bonuses can be a great investment, and you may see an excellent return that may help you grow your profit margin significantly. Each time an existing customer refers someone they know to your business, you can pay that customer a referral bonus if the person also decides to become a customer. Referral bonuses will also help encourage your existing customers to do more of your advertising for you so that you won’t have to rely as much on yourself or your staff to handle your marketing.

5. Reward Loyal Customers

You don’t have to be a big business to start a customer rewards program. By rewarding existing customers who’ve continued to do business with you, you won’t have to invest as much time, money, and effort that would be needed to try to attract new customers. Your rewards program can offer customers incentives, such as free gifts or discounts on products or services after they’ve spent a certain dollar amount or after they’ve been loyal customers for a given period of time.

6. Collaborate With Other Businesses

By partnering with other businesses, you can grow your clientele and help other business owners in the process. You can collaborate with other non-competing businesses and share customers. You and the other businesses can host a trade show so that potential customers can explore what each business has to offer in a fun and friendly setting. It’s even possible to host online summits with other participating businesses that might be located in different regions so that potential customers can learn more about each business from their computers or mobile devices.


You can help your small business thrive better with the marketing tactics that work the best. Advertising your business can be easy and also more effective if you know how to use these marketing strategies to your advantage.