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You’ve created a product or service. You believe in it with all of your heart. But you just can’t seem to get the momentum going to get people to actually buy it. You’re not alone. In fact, this is one of the most common issues business owners face. But have no fear! We’re here to help you get your product out there and into the hands of the people who need it most.

First Things First… Your Audience

The first step is understanding your audience. Who are you trying to reach with your product? What need does it fill for them? Once you’ve answered these questions, you can start to craft a marketing strategy that will speak directly to your target customer.

Addressing Your Visibility

It’s also important to make sure that your product is visible in the right places. If you’re selling a physical product, that means using fulfillment services and being in brick-and-mortar stores where potential customers are already looking for similar items. If you’re selling a digital product, that means making sure your website is optimized for search engine ranking so that people who are already looking for what you offer can easily find you.

Of course, visibility is only half the battle. Once you’ve got people’s attention, you need to give them a reason to buy from you instead of your competition. This is where a well-crafted sales pitch comes in. You need to be able to articulate why your product is the best on the market and what sets it apart from anything else that’s out there.

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3 Ways to Get Your Product Out There

There are a number of ways to get your product out there and in front of potential customers. Below are three other effective methods:

1. Social Media Advertising

With over 3 billion active social media users worldwide, there’s no denying the power of social media advertising. Platforms like Facebook and Instagram offer a variety of targeting options that allow you to reach your target audience with laser precision. And the best part? You can start running ads for as little as $5 per day.

2. Google Ads

Google Ads is another effective way to reach potential customers online. Similar to social media advertising, Google Ads allows you to target your audience based on factors like age, location, interests, and more. You can also choose where your ad appears by selecting the types of websites you want your ad to show up on.

3. Influencer Marketing    

Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or groups) rather than the target market as a whole on social media platforms. These individuals have established credibility in a specific type of industry or niche and have access to a large audience who trusts their opinions (also known as influencers).    

When done correctly, influencer marketing can be an extremely effective way to promote your product or service—but it’s important to do your research first and choose the right influencer(s) for your brand. A few factors to consider include audience size and engagement, relevancy, and overall fit.    

4. Hire an Agency    

There are numerous agencies out there that specialize in getting products in front of potential customers through digital marketing efforts. However, with so many options available, it can be difficult to know which one is right for your business. When considering an agency, make sure to do your research and read reviews from previous clients. Also, be sure to ask about their process, what type of results they have achieved for other clients, and what kind of budget they would recommend for your business goals.

Marketing Your Product Successfully

Getting your product in front of potential customers doesn’t have to be difficult or expensive. By utilizing social media advertising, Google Ads, or influencer marketing, you can reach your target audience quickly and efficiently. If you’re still not sure where to start or don’t have the time to do it yourself, consider hiring an agency that specializes in digital marketing.

Creating a successful product doesn’t end with simply making something great. You also need to be able to get it in front of the right people and convince them to part with their hard-earned cash. But if you keep these things in mind, you’ll be well on your way to becoming a household name.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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