Marketing is a feast for the mind. It’s interesting and varied, enticing us with opportunities to increase brand awareness, compelling us to buy products we probably don’t even need, and keeping us well-informed on the latest innovations. The industry is always evolving: from new mediums like the Internet of Things (IoT) or virtual reality (VR) to social media marketing and influencer marketing; there are countless ways in which brands can make themselves known. Here are 5 reasons why marketing influencers is the way to go:
It’s All About Engagement
It’s said that marketing should be judged by how well it engages the target audience. Well, let’s face it — social media is a huge platform for engagement. Influencers and brands can engage with their audience by interacting on Instagram, where a post can reach as many as 20 million people and more. Almost 60% of marketers say that spending time on social media is a cost-effective way of reaching out to consumers. So if we’re talking engagement, influencers win with an overwhelming majority of the votes.
The level of engagement between influencers and the audience is very high. Most influencers have a low rate of brand transactions, so their followers’ engagement is based on belief, trust, and loyalty. It’s not just about sales: it’s about creating an emotional bond with consumers.
The New Word-of-mouth
Marketing is all about word-of-mouth advertising, and the main way to spread a brand’s message is through influencer marketing. When you’re using influencers to market your brand, you’re allowing consumers to talk about and share your content. This increases brand awareness and engagement, leading to more sales.
Influencers use creative ways to engage with their followers. They use analytics to improve their content, and they’re genuinely interested in influencing their audience; they’re not out solely for the money. This is where marketing meets art since it’s not only a business but also a creative pursuit.
More Credibility For Your Brand
People are more likely to believe what a person with a large social media following says about a product or service. They’re more likely to trust that person’s judgment than your company’s marketing department’s. Additionally, you can attract the attention of people who would not have otherwise found out about your product or service had it not been for the engagement that influencer marketing brings about.
More credibility to your brand also implies that you can grab your audience’s attention much more effectively. This offers another way for you to reach out to consumers who might not have been exposed to your product or service otherwise. The influencer marketplace provides a new way to access potential consumers and enables your brand to reach broader audiences, widening your business scope.
The New Targeting
Influencers are a perfect form of marketing for narrow targeting. You can target individuals who will be most likely to purchase your product by reaching out to the influencer whose style matches your brand’s voice or tone. With influencer marketing, it’s possible to target particular demographics with ease.
It targets the right people but reaches them in a way that no other form of marketing does. The idea here is to create content your audience will appreciate so they can engage with it and buy your products.
Quality Over Quantity
Influencer marketing is more focused and therefore more effective than any other form of advertising. When you’re approaching an influencer to get them to market your product, you’re targeting those who are related to the niche audience your brand aims at satisfying. So while you may have several different types of marketing that can reach a mass audience, influencer marketing is all about targeting specific people and reaching them with quality content.
The quality of influencer marketing will always be superior to other forms of marketing. It’s like paying for quality over quantity. Every time you use influencer marketing, this means you’re getting more bang for your buck than with other forms of marketing.
In conclusion, when you’re looking for ways to market your brand, there’s no better way to do so than influencer marketing. Not only does it help you reach and engage a niche audience, but it also allows you to create quality content that will ensure the audience stays engaged and buys your products.