All new business owners know that they need to have a website. This is the case if you’re running a brick and mortar business, and, of course, if you’re running an online operation — selling through social media is an option, but at some point, you’ll need to have a website to look legitimate. In this day and age, it couldn’t be easier to get a website. However, that doesn’t mean that you can assume that it’ll work in favor of your business automatically. There are plenty of things you’ll need, and some of these things are easy to overlook. In this blog, we’ll run through some elements that you most definitely shouldn’t forget about!

The Quality of the Writing

You don’t have too many chances to ensure your visitors like and trust your brand. So it’s important to make sure that you’re getting the most important elements correct. For instance, the text that you publish on your site. This is key because it reflects your professionalism, sells your products/services, and helps to convey your all-around brand. If you’re not sure how to write quality text, be sure to hire an expert to do the job for you. 

…and the Photos

You’ll need to have some photos on your site in order to make it engaging (and not just a wall of text). However, that doesn’t mean that you can have any old photos on your website. You should only have high quality photos. If you’re unable to take these photos yourself, take a look at a website that offers curated stock photos — those photos will be of the standard that your site needs to make a positive impression. 

Pexels – CC0 Licence

Adding Contact Information

You might know that you’re a trustworthy business, but other people won’t know that. To them, you’re just another website, and that means that you could be another scam. One way to communicate to your visitors that you’re reliable and trustworthy is to add as many ways to contact you as possible. The more, the better. Some ideas include adding a phone number, live chat feature, email address, and links to your social media channels. That’ll ensure that people can always get in touch with you when they need to.

The Technical Element

It’s imperative that your website runs smoothly. If it doesn’t, then people will be reaching for the ‘X’ button before they’ve had a chance to see what you have to offer. You can make sure this doesn’t happen by taking care of the technical side of your website. This includes ensuring that it doesn’t run slowly (across all devices/browsers) and that it works just as well on mobile as it does on desktop. 

Final Thoughts

It’s not easy to build a successful website. It takes time and dedication, but if you take the time to ensure that you’ve handled all the above issues, then you’ll find that you’re on the way to success. It’ll just be a matter of time before you get customers!

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

Leave a Reply

Your email address will not be published.