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Business owners and other professionals cannot approach social media profile creation the same way as the average person. Consumers are more Internet savvy than ever, and they search for information on professionals before choosing goods and services. Understanding the elements of a professional social media profile is essential for those who want to get noticed in the business world.Β 

Social Media Profiles Lead to Vast Exposure

When companies attempt to gain exposure and increased branding, they need social media profiles to accomplish their goals. Without a popular website associated with a person, an Internet search lists a person’s social media profiles first. Having these polished and professional will lead to a more advantageous level of exposure. Those who need headshots taken should continue reading. 

Understanding the Six Important Elements of Any Professional Social Media Profile

There are at least six elements of any professional social media profile. Taking the time to ensure these are in order will help to guarantee the profile is polished and professional. Professional-looking social media profiles garner more attention. 

1. The first element considered is the profile name. Yes, this is the most basic of elements but is substantial nonetheless. On Facebook, people use their names. On some other social media sites, including Twitter, users need to select a name that reflects their business or office.

2. The second element is the social media URL. The URL needs to include the name or business of the professional, depending on which makes more sense. Most professional Twitter users use their company names in their profiles.

3. The social media profile picture is essential. Users will choose between their photograph or a company logo. Those advertising their larger businesses will want to stick with a logo. For small business owners or people who are the face of a company, a headshot makes more sense. When choosing a personal picture, ensure it is professional and appropriate. 

4. Professionals also need to consider their social media profile links. People need to add this link to the front page of their social media profiles. Professionals should also include these links on their LinkedIn page. 

5. A professional needs to ensure they create a dynamic and engaging social media bio. The bio section is an ideal place to include pertinent keywords. Professionals should use their bios to their fullest potential and incorporate information about their companies. Creating a story and a call of action is critical in the bio. 

6. Social media profile interests are also an integral consideration and one that is often overlooked. Books, profiles of influential people, and documentaries should all be included in this area, but make sure they are relevant to the professional’s industry. 

Get Started Overhauling Your Social Media Profiles

Many professionals do not realize the importance of polished social media profiles. As of 2020, there were over 3.6 billion people using social media, and these numbers continue to rise. Using social media profiles as a way to gain attention is essential for professionals in all niches. 

If your social media profiles are lackluster or non-existent, now is the time to get started on creating and improving them. It takes a concerted effort to create a stunning profile on each of the social media platforms but is well worth the effort.

Many people search social media profiles to learn more about professionals and the businesses they run. With these profiles, your efforts to gain branding will become capitalized. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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