person holding black dslr camera

Photo by Julia Avamotive on <a href="" rel="nofollow"></a>

Everywhere you look online, businesses are putting out video content on many platforms. If you’re a small business, you might be thinking that video marketing is for the big companies with huge budgets and Insta-friendly products. But nothing could be further from the truth. Video is how people are finding and interacting with brands, so if you’re not doing it, you’re missing out. Research by Hubspot showed that over 50% of people wanted to see more video content from brands. 

Video marketing doesn’t have to break the bank. If you’re smart with your planning and your money.

So what types of video marketing can you use for your small business? 

Corporate overviews 

Who wants to read a boring sales brochure or annual report? A branded documentary or overview video is a great way to introduce people to your brand and what you do. 

Product videos and demos

Show off your products and services to potential customers. Seeing them in action is a great way to develop interest. These types of videos can be used on your website, social media channels, and by your sales team when communicating with prospects. 

You can build up your authority as a brand by producing how-to videos or guides relevant to your niche. These are great ways to attract an audience without having to be overly promotional. 


Showing people the personality and people behind your brand is important. Behind-the-scenes videos where people can peek behind the curtain, meet the team and see the reality of your brand. 

Photo by Seth Doyle on Unsplash

Customer testimonials

Case studies are invaluable when it comes to winning new business. So rather than a dry, written case study that languishes somewhere on your website, a well-produced video customer story can give you much more authority. The people involved in your case study can also easily distribute your video to their network also.

Crowdsourced content

What’s easier than creating your own video content? Having others do it for you. Influencers, customers, and media can convey a greater sense of authority when talking about your products. Viewers will assume that anything made by you is promotional and other things have more editorial integrity. 

Use influencer marketing to increase the reach of your marketing. Depending on your knowledge of influencers in your niche, you can do this yourself or use a specialist influencer marketing agency.

Repurpose your existing content

If the thought of appearing on camera fills you with dread, there are other ways to create videos for your marketing. Use existing blog posts and whitepapers to create graphics-based videos that can be used with stock footage and animations that can be shared through your marketing channels.

Consumers are becoming more sophisticated in their habits, which includes consuming more video than ever before. Small businesses don’t need to miss out on the benefits of video marketing. Even with a modest budget, you can create a great range of visual materials that can push your marketing further than you ever thought possible.