positive black woman talking to radio host

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Marketing is one of the biggest problems that small businesses with modest budgets face. 

In order to make customers aware of their existence so that they can make sales and stay afloat, companies need to first advertise their products and services effectively, but when they do not have a lot of money to do so, it can be an uphill battle.

If you are a small business owner and you find yourself in this predicament, do not be disheartened because, actually, there are a lot of very affordable and inexpensive things you can do that will advertise your business with almost as much impact as a big multimedia campaign.

Don’t believe me? Read on.

Use Google’s free marketing tools

Google is the place the majority of people go to when they are looking for products and services, so it makes sense that using their free tools like Google My Business and Google Trends will help you to make your way up the Google ranks and be seen by more people, and you don’t have to spend any money at all, although you will want to invest your time into getting your Google marketing just right.

Start your own affiliate program

If you start your own affiliate program, which means that you start paying people a percentage of every sale they bring your way, and you post your referral program on popular affiliate marketing sites like ClickBank, then as long as you offer a fair amount of compensation, people who blog, vlog and influence on various platforms will start doing your marketing for you, helping you to get your name out there until you do not need to rely on affiliate referrals any longer.

Appear on a podcast

Around 144 million Americans listen to podcasts, which means they are a prem source of new customers, or at least they could be. You could advertise on podcasts but if the podcast is sufficiently large, that could end up costing you a lot of money. 

Don’t worry though because something else you can do is use podcast booking services to actually get booked on your favorite podcasts. Yes, this service also costs money but it is often less expensive than and spot, and more importantly, it enables you to talk about your products, services, and expertise, so that you become a known face, and once you’re established as an authority, the customers will come flocking to you.

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Contribute to industry publications

Writing an article for an industry magazine or authority blog need not cost you anything more than a couple of hours of your time, but if it is sufficiently interesting, it will help you to build up a following, and of course, get links and referrals to your business. Multiply this over several publications and you will quickly start to see results in terms of traffic coming your way and sales made.

As you can see, you don’t need to spend a small fortune to gt noticed by your target audience, so what are you waiting for?