Attending a conference as a business owner can help you win over new clients, increase your business visibility, and attract new customers. 

When it comes to presenting yourself at a conference, it is important to know some tricks of the trade, which will help you increase the interest in your stand. 

To ensure that you pitch yourself in the best way possible at a business conference, here are some great tips. 

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Good branding

Every business needs a well-presented table with good branding. If your logo or name isn’t clearly on show, then people will not recognize who you are. If you lack good branding, then it might hinder the chances of increasing your business visibility. 

A great way to enhance your branding is to use the right presentation, such as using a tabletop retractable banner. Banners are great for displaying your business’s promotion canvas. Adding this to your table will allow you to present your business name and logo, which will attract clients and showcase who you are. 

Good communication 

Good communication is a key skill that every business owner should have. Without it, you will find it difficult to communicate who are you, what you can offer, and your story. All of which, are essential to landing new clients and business deals. 

To improve your communication skills, here are some tips:

  • Make sure to listen. Being a good listener will ensure that you attain a healthy relationship with your client. If you talk over them, they will quickly lose interest. 
  • Remember names, or ask for them. Calling someone by their name can make a client relationship more personable, which can make your business more appealing and attractive. Remembering names and using them will make your clients feel appreciated. 
  • Eye contact. Offering a client eye contact will prove that what you are saying is true and honest. It will also enhance the relationship and make your business feel more personal and engaging. 

Get colleagues to network 

As well as having a great business stand, it will also do wonders if you network. Although people can come over to talk to you, you might gain more clients if you go out in the field to network. 

It is a good idea to use colleagues who are great conversationalists. They need to be able to instigate and drive conversation so that they can win over clients and keep them engaged. 

When your colleagues network, it is important to encourage them to be friendly as well as professional. Being approachable is key and maintaining a professional conversation will ensure that the conversation is more likely going to win over a client. 

These simple strategies will ensure make your business stand out among others at a conference. Good presentation, communication skills, and efforts to network will ensure to enhance your business’s visibility and help you win over as many clients as possible. Using these tips for your next conference will likely make a big difference in your confidence and results from a conference.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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