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Marketing is key to the success of any business, small or large. However, when you are a small business, it can be challenging to know where to start when it comes to marketing your company. There are so many different strategies and techniques that can be used that it can be overwhelming. This blog post will discuss some of the most effective marketing strategies that small businesses can use to achieve profitability.

1) Use social media to your advantage.

Social media is a powerful tool that can reach a large number of people at little to no cost. Make sure you are active on all the major platforms, such as Facebook, Twitter, and Instagram. Post engaging content regularly and interact with your followers. Use social media to drive traffic to your website or blog and make it easy for people to find your contact information. In addition to being active on social media yourself, you should also encourage your employees and customers to spread the word about your business online. Positive reviews and testimonials can do wonders for your reputation.

2) Get involved in your community.

One of the best ways to market your small business is to get involved in your local community. For example, sponsor a Little League team, hold a food drive, or host a charity event. You will be doing some good for your community, but you’ll also be getting your business name out there. Make sure to promote any community involvement on your website and social media platforms. Another great way to get involved in your community is to become a member of the Chamber of Commerce or other business organizations. This will give you access to networking events and opportunities to promote your business.

3) PPC advertising.

PPC (pay-per-click) advertising is a form of online advertising in which you only pay when someone clicks on your ad. This can be an effective way to reach people who are already interested in what you offer. PPC ads can be placed on search engines, social media platforms, and websites. The key to successful PPC advertising is to create relevant and targeted ads for your audience. You should also make sure your website is optimized for conversions so that people who click on your ad are more likely to become customers.

Photo by Dominika Roseclay: 

4) SEO.

SEO (search engine optimization) is the process of optimizing your website to rank higher in search engine results. This is important because it can help you attract more organic traffic, which is people who are already interested in what you have to offer. Your SEO is measured by Google bots called crawlers who scan and index your website for search engine rankings. If you don’t understand this concept, try learning more about What is Bot Traffic. You can do several things to improve your SEO, such as using keyword-rich titles and descriptions, backlinking, and creating quality content. You can also use tools like Google AdWords to enhance your visibility in search results.

These are just a few marketing strategies that small businesses can use to achieve profitability. By utilizing some or all of these techniques, you can give your business the best chance of success. Remember always to keep your target audience in mind and track your results to see what’s working and what isn’t.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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