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In order to determine what your customer base is, you first need to determine what the ideal customer looks like. It’s a difficult task because every customer is going to follow their own path. Your business does not provide a one-size-fits-all solution, which is why it’s crucial to identify your ideal customer. But what is your ideal customer? It’s someone who gets exactly what they need from what you offer. What are the steps you can take to find the perfect customer? 

Understand Your Service or Product

In order to do this, you have to have a solid understanding of your business. While there are so many tools that are great in this respect, such as engagement insight platforms, if we don’t have an inherent understanding of our service or products, how are we supposed to know what we can offer our customers? You need to see who will benefit from what you offer. And in order to do this, you have to be honest with yourself. Because it’s not about finding out who you want to benefit from the most, but about finding out the people who will get value from the product or service you offer right now. 

Determine Your Goals

When you address your business goals relating to the customers you want to serve, you’ve got to determine if they are happy with what you offer. Because if you are promoting a service to customers that are not in your ideal demographic, this could result in a very low retention rate or an increase in customer complaints. Outlining your goals and determining what you want to achieve has a massive effect on your business. When you look at your goals, you are able to determine how to meet these goals. 

Look at the Customers You’ve Interacted With 

There are benefits to looking back. When you look at customer interactions, you can highlight mistakes or successes to narrow your focus. The big mistakes are always beneficial because they will show you where you’ve gone wrong, whether it’s miscommunications with customers in simple terms or interactions via social media that completely put your business in a bad light. When you look through previous interactions and understand what you could have done better, this will be valuable for determining your ideal customer.Β 

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Creating a Customer Profile

When you actually create the ideal profile through market research or customer interviews, you are able to understand how to target them better. When you ask customers the right questions, you will learn what they like about you and what they don’t. This information is absolutely pivotal to how you conduct yourself. 

Using the Information in the Right Way

Lots of businesses make the big mistake of letting this information sit on the shelf. And whether you are starting a brand or this has been an ongoing practice, you’ve got to remember that targeting these customers is about keeping every item of information you’ve gathered at the forefront of your mind. 

While identifying your perfect customer can seem overwhelming, it is such an important step to improve your company.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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