As a businessman, you’ll have to give a business presentation at some stage in your life. The way you give your presentation matters a lot because through it, you’re attempting to sell an audience, sharing your vision with your staff, or searching for new investors.

Presentations can be an energizing, informative, and enjoyable way to engage an audience while also providing them with valuable details. Unfortunately, most business presentations are not engaging, where people uncomfortably shift their seats, hoping it all end. 

However, if you don’t want to experience all this, then you have to plan out an excellent strategy to make people listen to what you are saying. Here are some pointers you should bear in mind while you prepare your business presentation.

Arrive early

One thing that can ruin your presentation is not being comfortable with the room you’ll be presenting in. Therefore, you should arrive at your destination at least an hour ahead of time. Organize any equipment you’ll need, such as a speaker, laptop, and projector. If all the tools are already set up in the room, double-check that it works perfectly.

Next, determine whether there are any barriers to your being seen or heard. Sit in various parts of the audience to ensure that the stage is clear and that the speaker can be heard from the very back. This will assist you in determining how loud you should be.

Arriving before time also allows you to meet and greet a few of the members of your audience. Since you’ve already cracked some of the ice, you’ll feel more secure on stage.

Open with a bang

We live in a time where audiences expect to be amused and have short attention spans. So start your business presentation off on the right foot to set the stage for the rest of it. For example, you might begin with a startling statistic that causes the audience to sit up and take notice or a quote that compels them to listen right away.

You may also begin with a captivating picture, a compelling video, or a moving personal tale. Keep in mind that first impressions are everything. It would be best if you persuaded the audience that your business presentation would be worthwhile to them, rather than yet another lecture in which you mumble at them.

Tell a story

Statistics, academic points, and even quotes fail to resonate with people in the same way that stories do. Of course, a story can be intimate, but it can also be about a product or even about customers. Steve Jobs was a master storyteller in the corporate world, and he impressed everyone at every Apple product launch. 

You tell a story by emphasizing issues and how your product, company, or concept being the hero can help your audience get closer to a solution. Telling stories will make the company feel like it’s part of the bigger picture people also want to be a part of.

And you can also tell some personal stories if you want. People typically narrate a story at the start of a presentation, but a strong presenter makes good use of them throughout. Show your audience how you got the position and why you are confident in your company. 

Remember to keep it brief but engaging. Your goal should be to create an emotional bond with your audience so that your message sticks. Don’t go overboard or stray from your main point.

Don’t stuff your slides

Giving a presentation with slides and visuals is a good thing; however, you must be careful. Make sure you don’t load too much information into the slides. Present a few points and use the slides to show convincing photos or statistics, but don’t cram anything into the slides.

You should be explaining the story with the slides to back you up. If all you do is read from the slides, it becomes monotonous, and the audience loses interest because it is something they can do themselves.

Add visuals

Since visuals help people remember details for more extended periods, use them freely in your presentation to ensure that your message is remembered. Adding visuals doesn’t mean that you have to add dull images. You can also add PowerPoint Add-ins to make your presentation appealing.


A business presentation is all about concepts and ideas. However, we believe that with the help of our tips, you will be able to turn your ideas into reality.