As the weather warms up, you need to consider updating your business to take advantage of the seasonal, warm-weather customers. While there are many ways to update a business, this spring, you should mainly focus on your business’ appearance, your marketing, technology customer experience, and other aspects discussed in this article.
It doesn’t matter how small or large your business is. You can grow your business and reach your goals this spring by updating the following:
Your products or services, and space
Whether you are in the construction business, graphic design, or the restaurant business, your company should adapt to the nuances of spring. If you offer construction services, for instance, you can combine a few of your services to come up with a “spring-cleaning package.” If you’re in the graphic design business, you should consider offering spring-themed templates or graphics for your clients.
Similarly, if you run a service company, make sure your spaces are filled with brightly colored items, such as florals, to set the right mood. When it comes to informing your customers that you are ready for spring as much as everyone else, the options are endless.
As the world becomes more digital, all businesses, including the traditional brick-and-mortar companies, are being forced to boost their digital presence to remain competitive. This is the best time to assess your website and update any outdated or broken elements. For instance, you may find that there are broken links that need fixing, old images and outdated information that needs revamping, and other slightly stale web materials that require purging.
Spend one or two hours clicking through the website, and ask some of your clients, and a few colleagues or friends to offer an unbiased opinion to help you make the right changes. As far as updating a business site goes, a fresh pair of eyes always helps.
You might also want to update your marketing – particularly if it is still stuck in the dark ages. Today, there are fabulous tools that allow companies to create personalized, targeted ad campaigns that provide excellent return on money invested.
Deep learning for marketing, for instance, is changing the game. It is allowing companies to use data to get insights on their target audiences in ways that they couldn’t when just eye-balling the data. Brands are finding that they can improve their ROI even further using intelligent, data-driving strategies, instead of relying on expert insight alone.
Your establishment’s plumbing and roof
Go downstairs and look for any foundation damage, water leaks drain problems, and other structural issues. Get a professional to assess your drains and the rest of your piping system to make sure water flows properly during the heavy spring rains. Among other things, they should confirm that your pipelines can carry away water fast enough in the event of a flood. They should also ensure that your gutters and downspouts are clear of all kinds of debris.
Next, hire a professional roofing contractor to check your roof and update it as necessary. Usually, home and business owners usually get their roofs inspected after winter because the winter season is typically rough on roofs. An expert in commercial roofing in Brooklyn or any other town, city, or state where your business is located can assist you to discover signs of damage, security breaches, and blockages before making the necessary updates.
Although being eco-friendly has become one of the best techniques for companies to attract more loyalty and grow all year round, it can be more rewarding to go green before and during spring. Earth day, which takes place in April, is often a great marketing opportunity for brands. You can utilize the days or weeks following earth day to show that you’re environmentally conscious. Some of the activities you can engage in include using biodegradable materials in your packaging, working with eco-friendly suppliers, and encouraging some of your employees to work from home to reduce your total fuel consumption.
Your customer experience
According to Microsoft, 96% of customers consider customer service the primary factor that determines how loyal they are to a brand. There are many ways to improve customer experience. You can start by evaluating your customer service. Reach out to your customers and ask them to provide reviews, and then improve your customer service based on what you receive.
Focus on creating memorable customer experiences by addressing your customers by name, sending personalized messages or responses, and rewarding your loyal customers. On top of that, you can thank them with old-fashioned holiday cards, letters, and other similar elements to show them that you value them when everyone else is deeply engrossed in automation.
Do you want to take your business to the next level during spring? If you do, then let these tips guide you in your efforts to update your business. Good luck!