If you know anything about marketing, you’ll know that content marketing is an important strategy to have in your arsenal. Doing this correctly will ensure you are able to drive traffic, build trust with your consumers, increase your consumers, and above all, generate more business. However, things change quickly, and you need to be prepared to adapt when marketing your business. With that in mind, here are some key content marketing pointers for 2021!

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Go Live With Videos and Webinars

Over the last year, many businesses have been forced to move their operations online. This means that the popularity of videos and webinars has grown, and will continue to grow for the foreseeable. However, live video was trending well before the pandemic took hold. Video is a quick and effective medium for putting your message out there, and is often far more attractive and digestible than long-form, written content. New, innovative approaches to webinars are expected to become popular, with more people wanting to interact. For example, a small group of people could use this as an opportunity to interact with an expert on a certain topic, and this can be very attractive. 

Focus On The Content Experience

In order to understand what it’s like to interact with your content, you need to focus on the content experience. Your audience should feel compelled to stay on your site, read your content, and find what they need. When you learn to track your content marketing metrics you can get a better idea of whether this is happening the way it should and how you can improve the overall experience. Content that you should get used to tracking not only includes blog posts, but webinars, courses, videos, podcast episodes, and more. 

Take A Look At AI Powered Content 

AI powered content might sound a little too futuristic, but it’s definitely worth keeping your eye on. There has been a predicted rise in AI for years, and it seems to be taking off in various ways. AI could speed up the content creation process in every industry, making the process of creating effective strategies super quick. Using this, it could be far easier to identify keyword intent, as well as create hyper-personalised and targeted content. 

Repurpose Your Content

Your old content doesn’t have to fall to the wayside – there are things you can do to put it to good use in 2021. Why not convert that text into video script, and then record a video before uploading it to YouTube? This could help you to create a series of helpful posts for social media, making content more inclusive and digestible for different kinds of readers. 

Don’t Forget About Email

Email isn’t dead! People now enjoy receiving a structured email around once a week based on their interests – take a look at Substack. Email may have quieted down for a while, but it’s back on the rise. Don’t neglect to build an email list. 

Being willing to stay flexible is key, so make sure you stay creative and look for new ways to innovate with your content marketing strategy. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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