What does your brand say about you? Imagine if you stumbled across your website for the first time, what would be your first impressions of your business? It’s hard to answer, of course, when you’re so close to your business but branding is a key part of your overall messaging, so it’s well worth taking a look.
In this short article, we take a look at why you want to think about more about your branding and some of the reasons why it might be time for a change. If you are planning an upgrade could it be the right time too, to think about how your overall messaging might also need to change? If you’re not sure than messaging workshops might be the first place you’ll visit, but for now back to branding.
There are plenty of reasons why it might be time for a change. The first might be the very simple fact that the service or product that you offer has moved on, but your brand very much hasn’t. This can have the knock-on effect of not attracting new customers, unsure of what it is, exactly, you offer. This is particularly true if you are strongly associated with a product, even if you no longer offer it.
This kind of traditional association can be helpful if the brand has a strong history of goodwill with its clients but if you’re looking to branch out then it might be time to either rebrand entirely or create a sub-brand for your new ideas.
Your costs are mounting and you haven’t had a price increase in quite some time. You want to show your customers that you are an all-rounder, meeting all their needs and therefore worth the expense. Unfortunately, your old brand did not reflect this truth so you need to move forward with a rebrand to introduce all these changes.
It might just be that you look old fashioned and out of date and are long overdue an update. You don’t have to completely lose your old branding and might even be able to incorporate elements of it in the new. Get a clever designer in to offer you a range of options to run past your staff and a sample test of your customer base.
Head Off The Competition
Perhaps it’s time to create a little distance between you and the competition, especially if it looks like the two of you have little else separating you. A new brand might well make the difference between first and second place when it comes to your customers, so get that rebranding team working to help you stand out.
Rebranding can be an emotive and difficult subject to talk about with staff who have been loyal to your brand for so long, but when you need to move on, you do and nothing should hold you back. Whether you’re doing it for greater profit, to keep up with the times or because you’ve changed your offer, create a brand and messaging that gives you the best look for a new you.