Why Being Kid-Friendly is Good for Business and How to Achieve It

Businesses tend to focus on adult-oriented stuff, like profits, wages, and costs. And that’s all good. After all, you want a productive, sustainable enterprise. 

However, relatively few firms focus on being kid-friendly, despite the preponderance of families in our society. And that’s a shame. Being kid-friendly brings multiple benefits. 

This post first explores why being kid-friendly is such a good idea. We then take a look at how to make your enterprise friendlier to children in a practical way. 

Why Being Kid-Friendly Is Good For Business

The first reason being kid-friendly is good for business is that it increases customer loyalty. Families with children are more likely to return to a business that makes them feel welcome, comfortable, and entertained. Parents are always looking for options that make their lives easier, so they’re not always fighting a battle with their children. 

What’s more, when you make your enterprise kid-friendly with, say, park playground equipment, parents are more likely to recommend you to their friends and family, which can help you grow your customer base and word-of-mouth marketing.

Being kid-friendly also helps you enhance your brand image. It makes it easy to stand out from your competitors and create a positive impression on your potential customers. It reveals categorically that you care about your community and social responsibility – both factors that can increase your trustworthiness and goodwill.

You may even see a boost in revenue. Being kid-friendly can help you increase your sales and profits by attracting more customers, particularly those with stable finances and money to spend. Adding a kid-friendly menu or play area helps you attract more families and gets them to stay longer. 

Lastly, being kid-friendly can have positive social impacts. You become a hub in the community, providing children with a safe, fun, and educational environment. Parents are more likely to network at your location than any other. 

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How To Make Your Business Kid-Friendly

So what do you need to do to make your business kid-friendly? Well, it turns out there are many ways, depending on your industry, budget, and target market.

First, you’ll want to do a little research to understand your customers’ needs, preferences, and expectations. You want to find out whether parents actually want amenities and facilities at your location, and whether they will use them. 

The next step is to design the space. You want premises that feel inviting, comfortable, and safe for children and their parents. Consider lighting, color, furniture, layout, signage, accessibility, and hygiene in depth, and ask whether you’re set up for having lots of young people running around the place. 

Also, think about whether you need a separate play area, changing room, or nursing room. These facilities can be the deciding factors in whether parents decide to come to you or use a competitor down the street. 

Lastly, make sure you offer plenty of kid-friendly products or services. You want children to also love your services since they will influence parents and convince them to go to your business. Birthday clubs are a great idea.