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When starting a business, knowing where to begin with your marketing strategies can be difficult. With so many different methods of promoting your products or services, it can be hard to choose the best approach. This guide will help you narrow the choices and lay out the only marketing strategies you need for your business. From there, you’ll have the knowledge and confidence to craft a successful marketing plan right for you.

1. Develop an Online Presence

In marketing, having an online presence is key. Whether creating a website, optimizing your content for SEO, or posting regularly on social media, having a strong digital presence will help you reach more customers and build relationships with them. Establishing an online presence empowers potential customers with the knowledge they need to take informed actions when considering your products and services.

When developing your online presence, make sure to keep track of the conversations happening about your business. This will help you hone your marketing strategies and respond appropriately to customer feedback.

For a B2B business, having a professional LinkedIn profile that will allow you to network with others in the industry is another great way to build connections and clients within the industry. Make sure that your page is professional. That includes not posting anything that would offend potential partners or clients. Hiring a commercial photographer in Bismarck is a great way to capture a professional headshot for your profile. You can also have them capture pictures of employees for your company’s page.

2. Get Creative With Your Advertising

Creativity is a must when it comes to marketing your business. By being creative with your advertising, you can capture the attention of potential customers and get them excited about what you offer. You might consider using catchy slogans, engaging visuals, or interactive campaigns as part of your strategy. Plus, by staying up-to-date on trends in the industry, you can keep your messaging fresh and relevant.

For example, if you’re selling a product or service related to technology, consider using a “techy” approach in your advertising. Try incorporating humorous memes, references to popular tech trends, and interactive quizzes into your campaigns. This way, you can entertain and inform potential customers about your business.

3. Use Bulk Email and Text Messaging

Bulk email and text messaging are great tools for sending out promotional offers, discounts, and general updates about your business. You can use these digital channels to reach potential customers quickly and efficiently by delivering messages straight to their inboxes or phone.

Plus, many services can help you manage your bulk emails and text campaigns, allowing you to tailor the content for different customer groups or create automated responses based on customer interactions. For instance, a text messaging service for businesses can be used to send automated reminders for appointments or coupon codes. This way, you can save time while still providing your customers with useful information.

4. Leverage Word-of-Mouth

Your loyal customers are some of your best advocates, so take advantage of this by asking them for referrals or reviews. You can also incentivize customer loyalty with rewards or discounts for those who recommend your business to others.

In addition, don’t forget about influencers in your target market—they can help spread the word about your products and services quickly and easily. Reach out to popular figures in your niche and know if they would be willing to promote your brand on their channels.

Another way to leverage word-of-mouth advertising is by giving away free business merch or products. By doing so, you will generate conversations about your brand when people see the customer wearing your merchandise. This will increase brand awareness for your company.

5. Create Participatory Events

Participatory events can be a great way to engage potential customers and build relationships with them. You might organize a virtual summit, webinar, or “ask me anything” session to allow people to interact directly with your business. These events can also provide valuable insights into customer preferences and behaviors.

If feasible, you could also consider hosting physical events or workshops in your local area. This is a great way to get new customers interested in your products and services and create lasting connections with current ones.

6. Focus on Customer Experience

Customer experience should always be a top priority when marketing your business. Customers want to know that their needs and concerns are taken seriously, so ensure you’re providing them with the best possible experience. This could mean responding promptly to customer emails, offering an easy-to-use website, or considering feedback when making decisions about your products and services.

By focusing on customer experience, you’ll be able to create a positive relationship with customers that will pay off in the long run. When customers find true satisfaction in your business, they are more likely to spread the word and bring in even more clients—good news for your bottom line!


From leveraging word-of-mouth to creating participatory events, these six marketing strategies can help you reach potential customers and boost your business’s success. Experimenting with different tactics and mixing up your approach would also be a good idea. With the right combination of strategies, you can get more eyes on your business and keep them returning for more.