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Are you looking to get exposure for your e-commerce startup company? For any business, having a good level of visibility is key to generating more leads and customers. And when it comes to an e-commerce business, visibility is even more important since there’s a great deal of competition out there. Fortunately, there are plenty of strategies that can help entrepreneurs gain much-needed exposure for their e-commerce startups. In this article, we’ll go over some key strategies for getting your business noticed online. 

Via Pexels

Strategy 1: Utilize Search Engine Optimization (SEO):

The first step to gaining business visibility is optimizing your website using SEO. SEO stands for Search Engine Optimization, and it’s a technique used in web development that helps search engines like Google and Bing understand the content on a page better so they can deliver relevant results when someone searches for something related to your business. 

To get started, research some of the most important keywords associated with your industry and include them in your content, meta tags, and titles. Additionally, make sure you have quality links pointing to your website from other authoritative websites. This will help increase your rankings in search engine results pages (SERPs). 

Strategy 2: Invest in Direct Mailing and Email Marketing: 

Another great way to get your e-commerce business noticed is through direct mailing and email marketing. Direct mail can be a powerful tool for reaching potential customers, allowing you to send personalized messages directly to their addresses. Additionally, email marketing allows you to keep in touch with existing customers and nurture leads by providing them with offers and discounts on products they’re interested in. 

When building an email list, make sure you focus on targeting people who are likely to become customers by segmenting them into different lists based on their interests, buying habits or demographics. You can also use automated emails to nurture leads over time and stay top of mind with your subscribers. If you need help with how this process works, contact a mailing house or a marketing agency to help you get started.

Strategy 3: Run Paid Ads:

Paid advertising is another great option for gaining exposure for your e-commerce business. There are many different platforms that you can use for running paid ads, such as Google Ads, Bing Ads or Facebook Ads. Each of these platforms offers a range of different targeting options to help you reach the right people. 

With paid ads, you’ll need to be creative to capture potential customers’ attention. Test different ad copies and images to see which ones perform best, and use A/B testing to test different versions of your ads against one another. 

Getting exposure for your e-commerce startup is essential if you want to attract more leads and customers. Fortunately, there are several strategies that entrepreneurs can use to get noticed online. From optimizing their website using SEO to running paid ads on platforms like Google Ads and Facebook Ads, plenty of tools can help businesses reach the right people and get their message across. With some creativity and a bit of hard work, any business can succeed in getting the exposure they need. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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