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Ensuring your eCommerce store gets noticed by your potential customers is vital to its success. Competition among online retailers is fierce, and it is easy for your small business to get lost among the many others available. One issue that many eCommerce businesses have is knowing whether it is worth investing in marketing their store. Promoting your business can be a considerable risk when you have a small marketing budget. However, you need to take steps to get your business noticed to avoid missing out to the competition. Deciding whether or not to invest in promoting your business may be challenging, but getting your business noticed may be easier than you think. 

Rather than overstretching your budget and stretching to an expensive marketing and advertising campaign, you could focus on building your store’s online presence. If done correctly, building your online presence will help your business to get noticed by your target audience and lead to a steady uptick in sales. So, how do you achieve this? Read on to find out how to build your eCommerce store’s online presence:

Utilize Google Ads

When you have very little marketing budget, it is vital to ensure that you spend it wisely. Focusing your efforts only on the activities that will deliver you a healthy return on your investment is crucial to ensure that you do not waste your time, money, and effort. Google Ads is a highly effective way to promote your business and build your online presence without sending your marketing spending through the roof. When you learn how Google Ads can work for small business, you will likely wish that you have implemented this marketing activity sooner. Getting started with Google Ads is easy, and you should soon see that your business is starting to get noticed.

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Work on Your SEO

All this talk of Google leads nicely to the next point, which is to work on your SEO. Focusing on improving your search engine rankings position is a guaranteed way to get your business noticed and enhance your online presence. The higher up on Google that your business ranks for relevant keywords, the more likely it is that potential customers will click through to your store. 

Search engine optimization can be complicated, and attempting it yourself can be risky. Unfortunately, if your SEO efforts are wrong, your business could be penalized by Google, which will impair your ranking position. So, ensuring that you follow optimization best practices and stay up to date with the ever-changing world of SEO is essential. 

Use Social Media

Social media is your new best friend when trying to market your business on a small or zero budget. Utilizing social media to its full potential can have a significantly positive impact on your online presence. But, using social media to your advantage does take commitment, time, and effort. The first thing you need to do is to ensure that your business is using all the social media platforms that your target audience uses. The next step is creating social media content your target audience will love. Creating excellent content that captures the attention of your target audience is an excellent way to build your social media following. The bigger your following gets, the more prominent your business’s online presence will be. So working on generating some excellent content and sharing it is sure to attract the attention of your target audience.

Start a Blog

Having high-quality, relevant content to share on your social media pages is essential. But you may be wondering how to generate this content in the first place. Launching a blog section on your website is the best solution. Writing blog content that is relevant to your business and adds value to your website is an excellent way to build your online presence further. Using relevant keywords in your blog will help you to improve the optimization of your website and boost its position on the search engine results pages. 

A further benefit of your blog is that it will enhance the reputation of your business by demonstrating that you are knowledgeable in your field. This further increases the chances of people finding your website, reading your content, and making a purchase. 

Final Words

Making a conscious effort to build your eCommerce store’s online presence is a valuable way to get your business noticed. Reviewing the above strategies and deciding which is best suited to your business should enable you to start seeing results in increased sales and more page views.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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