When you think about it, your website is the online face of your business. It’s the first thing people see when they search for you on Google, and it’s often the first impression you make on potential customers. So, it’s important to make sure your website looks good! This blog post will discuss some ways to improve the aesthetic of your business website drastically.

1) Keep up with modern web design trends

The first step to drastically improving your business website’s aesthetic is to keep up with modern web design trends. Web designers are constantly experimenting and creating new layouts, animations, and visuals that can really bring a page to life. Make sure you take the time to stay updated on the newest trends, so you don’t miss out.

2) Use quality images

Images make up a large part of most websites, so it’s important to use high-quality images that look great. Low-resolution images or outdated stock photos will not only make your site look unprofessional but also hurt your SEO rankings. Instead, invest in custom photography for your site or find good free resources online for quality photos – you can browse around this website for some help.

For example, if you own a real estate company, you should use photos of the houses you are selling. This helps create a vivid image in the viewer’s mind and also gives them more trust in your service.

via Pexels

3) Pay attention to typography

The typefaces you choose for your website can have a huge impact on how it looks. Poorly chosen or inconsistent fonts can make your site look amateurish, but well-selected fonts will help bring out its personality. Choose a font that is legible, easy to read, and reflects the style of your business.

For example, if you own an upscale restaurant, choose luxurious-looking fonts like Garamond or Didot to give off a high-end vibe. On the other hand, if you’re running an outdoor adventure company, choose a font that is bold and adventurous, like Impact or Rockwell.

4) Make sure your website is mobile-friendly

It’s important to make sure your website looks great on all devices, from desktop computers to smartphones. Mobile-friendly websites not only look better but also help improve user experience by making the site easy to navigate on smaller screens. In addition, responsive web design ensures that all users have an enjoyable experience regardless of what device they are using.

5) Keep it simple

More isn’t always better when it comes to web design. Too many elements crammed into one page can be overwhelming and won’t show off your content in the best light. A good rule of thumb is to keep things simple and focus on the user experience. Make sure you only use necessary elements and make sure everything looks consistent and neat.

By following these tips, you should be able to improve the aesthetic of your business website drastically. Remember, first impressions count! So keep up with modern design trends, use quality images, pay attention to typography, make sure your site is mobile-friendly, and always keep it simple.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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