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You would most likely consider going international if your small business has grown well and is thriving locally. But despite the many benefits of expanding your business globally, it can be daunting and requires investing time, among other resources, to succeed and secure a spot in the competitive environment. Below are a few successful ways to take your small business internationally. 

  1. Choose the right market

Knowing where to expand overseas can be tricky. Many American businesses would prefer to expand to English-speaking countries with the least resistance, which is undoubtedly a sound strategy. However, expanding to a country with high demand for your products is probably a better plan. For instance, if you are in the automobile industry, countries like Germany and Japan are areas you should consider expanding since they have large automobile markets. You’ll just have to do some homework to ensure a smooth integration, including reviewing your current business infrastructure and how to tweak it to fit the new market.

  1. Consider your structure

There are several approaches to taking your business international, each with varying complexity and costs. Based on your goals and available resources, you must determine whether to create an office abroad, leverage existing distribution in the country you are expanding to, or collaborate with key businesses that influence your target market. However, remember that every country is unique and has its own challenges, so the solution you use in one country may not be suitable for the other. Partnering with a local business can be useful for navigating the new market, at least for the first few years. 

  1. Appreciate the new culture

Culture is a significant distinction between doing business domestically and globally. For instance, a study has mentioned good etiquette and communication as crucial for businesses to succeed internationally. How you do business in your home country is mostly different from the rest of the world, so it is vital to research. It can be useful to learn the language nuances, respect others’ religions, especially iconography, and appreciate the best approaches for entering agreements and settling disputes. Misunderstandings and communication blunders can easily develop if you are unaware of the influence of your actions on cross-cultural interactions. And this is frequently detrimental to your business efforts and potentially damages your reputation.

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  1. Review your payment solutions 

The ability to perform transactions worldwide is among the numerous features that distinguish international businesses. You should be able to accept payments from any location if you wish to sell your products and services globally. Accepting different currencies allows you to function wherever your consumer base is, whether in a remote area, overseas or at home. Enhancing your payment solutions can allow you to do this without incurring expensive conversion costs. One solution is to tap into blockchain technology and set up crypto accounts to receive payments internationally if you consider expanding outside. 

Taking your business international isn’t always the greatest approach for developing your business. While the local market is large enough for your small business to grow, entering the global market is useful for reducing the decline risks in the home market and maximizing your growth potential.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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