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Content marketing is a powerful marketing strategy that can help improve your business’s online presence and generate leads. While many businesses nowadays are doing this through various methods like videos on TikTok and YouTube, memes on Facebook, or Tweets on Twitter, it goes far beyond this. People love consuming content, and businesses large and small are reaching out to utilize this method. So if your business still isn’t using this, then here are seven reasons why you should!

1. It Helps You Attract Customers

The right marketing strategy can help you to attract more customers. Your marketing strategy should be well-planned, have a clear goal and targeted audience, and offer something that would be worth the time to buy. Content marketing is basically marketing that has an entertaining aspect to it. This alone can be incredibly powerful!

2. It Amplifies Your Brand Recognition

In the past, marketing was done through word of mouth or paid advertisements. As a result, many businesses have been overlooked by potential customers who don’t even know they exist. Nowadays, with the prevalence of social media platforms such as Instagram and Facebook, business owners can share their brands for greater exposure. Content marketing provides value which then helps circle the content around because of the amount of value that it has.

3. It Generates Leads and Sales Opportunities

The internet is a vast source of information and new leads for businesses. However, the task of sifting through all that data can be overwhelming. In order to find what you are looking for, you must first define your target or niche market. Once you know your audience, it’s easier to craft content that will interest them and generate leads and sales opportunities. There are more than enough examples, thanks to social media and video marketing, that proves content marketing helps boost sales.

4. It Can Help You Build Your Company’s Reputation

One of the most important things a company can do is to take care of its reputation. This means that they need to look after the quality of their product and services, as well as the reputation they have with their customers. This is the most effective way for companies to maintain their good standing within the industry. With content marketing, you’re basically able to show yourself your vulnerable side, and sharing this can drastically boost your reputation.

5. It Can Increase Customer Retention Rates

Customer retention rates are one of the most important factors that can determine a business’s success. In order to increase retention rates, companies have to make customer service top-notch and offer exceptional value and benefits. Experts like Joey Armstrong has shown time and time again that businesses need to have customer retention rates to be high in order to thrive, and content marketing is the way!

6. It Can Increase Customer Engagement

Business owners are continually searching for ways to increase customer engagement. Social media continues to grow as a powerful tool that can be used for this purpose. But not all social media platforms are created equal. With Facebook, companies have the option to post on their page or send a direct message. This is not the case with Instagram and Snapchat. Both are private social media platforms that limit what you can post. Thanks to CTAs in content marketing, this also can help your business scale.

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7. Content Marketing Is Easier to Scale Than Traditional Marketing

Last but not least, content marketing just makes the marketing process so much easier. Plus, it’s far easier to scale this compared to traditional marketing. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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