We call online presence when we engage with our audience online. It includes how users find us when searching for relevant keywords or virtual touchpoints. The more touchpoints a customer has to interact with your business, the easier it is for them to find out more about your brand, products, and services.
1. Search Engine Optimization
Search engine optimization (SEO) is an ongoing process that should be performed on a website. The strategy to optimize a website can be broken into three steps: on-page, off-page, and link building. Off-page SEO includes social media marketing, content marketing, content creation, and email marketing. Link building is the strategy of obtaining as many external links to a website as possible to help optimize website rankings. For example, if your niche is pet-related you would want to find other relevant sites to link back to your site. You can search online for sites that have a pet write for us tab to locate their contact information and submission guidelines.
There are three main organic search engine factors: page rank, domain authority, and citation flow. Page rank is the company’s position in the search engine algorithm for a specific term. Domain authority estimates how powerful and influential a site is considered. Lastly, citation flow estimates the number of reputable sources linking back to the site.
2. Develop a Content Marketing Strategy
Content is one of the most important parts of any online business. Content helps create an online presence and engage with a customer in a relevant and engaging manner. Companies must create multiple types of content, including blogs, videos, whitepapers, or social media posts. This content helps build an online profile and helps it interact with its customers.
Always have a mission statement to point the direction of your business. For instance, if you are starting an online coaching business. It’s a good idea to develop a life coach mission statement included with any helpful information so potential clients can better understand your purpose.
3. Use Video as a Marketing Strategy
Video marketing has been increasing in popularity in recent years. With video advertising, you can reach out to a wider audience, gain several new leads, and create an engaging and lasting impression on your target audience.
Creating a compelling video is one of the most important jobs in marketing. Marketing professionals want to produce content that invites people to take action and engage with your brand.
4. Increase Your Product Credibility
Online reviews are a key metric for marketing your business to potential customers. Regularly posting reviews on your website is an easy way to keep your current customers happy and attract new ones and provide a platform for community members to share their thoughts on the services you offer.
Reviews help with social proof and can be used to get more customers. They can also provide critical feedback, positive reinforcement, and a chance to improve your business presence.
Online reviews are an essential part of the success of any business or brand. It is important to be credible and sincere to increase your online presence and potentially your sales.
5. Build an Online Community
Brand stories are a crucial way to build your audience and help them connect with your business. The story can be used across the different media you post on, such as social media, emails, blog posts, and it’s possible to monetize these channels as well. A good brand story has a clear beginning, middle, and end that creates an emotional connection with your brand.
Virtual reality is a new frontier in advertising that is only being explored. With this story, you can take your reader into the world of your product and give them a taste of what it’s like to use the product, or maybe even get them interested in buying.
6. Set Clear Objectives
When you’ve been using these channels for an extended period of time, it is important to take a step back and objectively look at which ones are working for your brand. Measure your returns on investment to develop a strategy to use for your product.
You can then identify which channels you want to continue focusing on to meet your marketing goals. Which social media channels are working for your brand? The most effective channels are those on which your target market is already active.
Closing Thoughts
The internet can be a powerful tool for businesses. The digital age has allowed companies to market and sell products instantly gain insight into what consumers want. As a business personality, you can use this platform to increase your profits.
