handwritten marketing exit notebook

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Entrepreneurs adopt a range of approaches to ensure the smooth operation of their businesses. Typically, after you’ve discovered the appropriate strategies, you’ll find that you can continue with them for an extended period of time since nothing else works as well or generates as much revenue for your company. However, certain techniques, if not executed effectively, may cause long-term damage to your company. Fortunately, there are methods to avoid this, and the following are four factors that might save or destroy your company.


Social media

Many people use social media every day, no matter how hard we try not to. Even if you don’t want to use it, it can be very good for your business. However, if you’re not careful, you may find yourself in an online situation where a great deal of hostility is directed at you. Listed below are some guidelines to follow while leveraging social media to market your company and grow your following:

  1. Assign someone to manage your social media profiles. If your social media accounts are left neglected, you will quickly discover that your company has been forgotten about. Most social media sites display the most recent material in order to save their users from seeing the same stuff again and over. Keep your social media accounts active as often as possible to ensure that you are as visible as possible to the general audience.
  2. The internet is filled with hilarious clips and images, but you must be cautious not to insult any of your devoted consumers by uploading something that could offend a certain group of people. Create your own memes that your consumers can connect to, enjoy, and eventually share on social media for the benefit of their friends and followers. If you manage to upset some of your clients, whether on purpose or by mistake, you run the risk of earning a negative reputation that will follow you for a long time. That’s why social media is so powerful!
  3. As we said above, if you don’t keep your social media accounts up to date, they will soon be forgotten about. This is not what you want for your business. There are, however, scheduling options available for those instances in which it is not viable to have staff monitoring your accounts. Tools such as Crowdfire allow you to plan postings for a specific day and time, as well as select the image that will accompany each post. As a result, you can feel comfortable that clients are seeing material from you on all of the platforms you’ve linked to the account.

Customer procedures

Ultimately, and most significantly, your business would not be able to function without the support of your customers. As a result, it’s critical to look after your existing clients so that they will return and refer others to your business. Consider these suggestions for retaining and gaining fresh customers:

Even in the corporate world, there are going to be a few mishaps. Because of this, you should get public liability insurance to ensure that, in the event of an accident, you can return your customer’s money and restore the situation to normal. Many businesses opt not to do so, and as a result, they lose customers since they are unable to compensate them for their losses. Learn more about it here, and make sure you’re covered in case something happens!

It’s essential to provide your clients with the greatest possible service. The presence of a smile may seem small, yet it has been shown to significantly improve customer satisfaction. As a general rule, if you don’t make customers feel welcome, they are unlikely to return or refer your business to a friend. Don’t just treat clients the way you’d like to be treated; go the additional mile wherever practicable to keep them coming back to you!

Not taking good care of yourself

While it is essential to be involved in your company’s operations, failing to dedicate ample time to your own well-being will have a negative impact on the organisation. For anybody who runs their own business, it’s natural that maintaining a work-life balance while also caring for family members might be a challenge. Make time each week to relax, decompress, and re-establish normalcy.

If you don’t do this, you might end up making terrible judgments for your company, which could have a negative impact on how well it runs in the future. Maintaining a constant state of readiness at work will ensure that every business decision you make is the correct one.

If you’re struggling mentally, don’t push it to the back of your mind! Running a business can take its toll on your mental health, so if you feel like you’re under a lot of pressure, speak to your Doctor or a therapist about how you’re feeling.


Untrained or uneducated staff

One of the most common mistakes made by business owners is to hire the incorrect applicants for the position. In spite of the fact that many of your company’s positions don’t require any formal education, it’s still essential to guarantee that you’re recruiting the right person for the job. When looking for a new employee, these are some things to look for:

1. A well-written CV. People who have held a variety of occupations but have not remained in any of them for an extended period of time are unlikely to perform as expected. It’s probably best to avoid them unless they have a strong explanation for why this is the case.

2. People that participate in a large number of extracurricular activities are typically the most motivated individuals. Not always, but if you look for this on someone’s CV, it could help you in the long run.

3. Anyone who has worked in customer service before may bring a unique skill set to the table. They will be able to handle even the most difficult clients if they’ve been through it personally.

Think over the following points and make the required adjustments so that nothing is affecting your business negatively.