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It’s nearly impossible to stay constantly updated on social media. It seems like every time you log in, there are new channels that need attention. And then the next day they change again. 

The good news is that it’s possible to stay at least somewhat relevant on all of your social media platforms with a little bit of planning. Read on for some tips and tricks to make sure you’re always up-to-date when it comes to social media management.

Post Consistently

The first step to staying relevant on social media is to post consistently. If you only post once a month, your followers will lose interest. Instead, try posting a few times a week to keep them engaged.

Listen to Your Audience

No one knows your brand and your customers better than you do. So always be sure to listen to what they say and take their feedback into account. Doing this will help you stay relevant on social media and provide valuable content that your followers will appreciate.

Your social media presence is an integral part of your branding strategy, so don’t neglect it. Be sure to keep your profile up-to-date and post interesting, engaging content regularly. If you can create a strong relationship with your followers, they’ll be more likely to stick around and become loyal customers.

Work With Creatives

The first step to staying relevant on social media is finding creatives you can work with. When looking for creatives to work with, you want to make sure you find people you can trust. That is someone you’ll be working closely with, so you need to have a good relationship with them.

Additionally, it would help if you looked for creatives with an aesthetic you admire. Doing this will help ensure that your social media posts are on-brand and look great. Finally, you’ll want to make sure the creatives you work with share your brand mentality. 

That means they understand your company values and mission and are willing to help promote them through their own social media channels. In addition, you can get ideas and insight from sites like The OrangeBlowfish on creativity.


Be Original

One of the most important things to remember when using social media is to be original. That means posting interesting and unique content instead of simply repeating what you’ve seen others post. By being authentic, you’ll help to set yourself apart from the competition and attract more followers.

Have an Inviting Page

You want to make your page stand out; you need to be inviting. If you want your followers to engage you on social media, you must have an inviting page. Make sure that you choose great pictures for your social media accounts.

Your profile picture should be of you and not some generic image you downloaded off the web. Your posts should also reflect your personality, don’t use the same generic “good morning” posts everyone else does.

A more inviting page will make people more likely to follow you.


Social media is constantly changing, and it can be challenging to stay on top of new trends. To ensure that you’re staying relevant, post consistently for your audience, work with creatives who understand your niche, and share original content. Your social page should also have an inviting tone, so people feel like they need to follow you.