"Open" on cafe or restaurant hang on door at entrance.
Signage has the power to do more than simply inform customers of the products and services you offer. The right signs can also help you attract and retain more business than you would otherwise be able to achieve. Here are four ways that signage affects your business and how you can use it to its full advantage:
Improve Brand Awareness
Effective signage can help your customers remember your business and its offerings, thereby improving your brand awareness. Branding elements such as logos, colors, icons, and slogans are more likely to resonate with customers when you combine them with a consistent messaging platform that includes signage. If your signage is lacking, consider placing a rush printing order from a local printer to get the ball rolling.
Help New Customers Find Your Business
Signage plays a major role in helping customers find your business. If people can’t get to your location, how will they buy from you? Make sure you know how customers will arrive and decide what kind of signage and other branding is appropriate for each area—be it a small sign outside your shop or a giant banner along an expressway exit ramp.
You should also figure out where and how people will enter your building and whether that space requires any special touches. It all might seem like minor details now, but soon enough, those little things will start adding up to big ones.
Alert Customers to Sales and Promotions
Another way signage affects your brand is by alerting customers to sales. The average store makes between $500 to $3,000 per day off impulse sales. Though it seems like a small percentage, stores make up to 25% of their revenue through these types of sales.
Through proper signage, you can bring in impulse buyers and help customers find exactly what they are looking for. It is important to have everything clearly labeled so customers don’t have any questions or have to read multiple signs. This keeps them engaged with your shop longer and increases their interest in your product or service.
Ensure Safety for Employees and Customers
The right signs will ensure safety in the workplace for your team members and customers. Preventing accidents is important for any business, but it’s especially essential for places that serve food or have moving parts. For example, if you own a restaurant, be sure to have signs telling employees not to use cell phones during work hours. Likewise, don’t forget to display signs near doors or drive-thru windows to remind people how to enter and exit your building safely.
Signage is still an effective way to take your business to the next level. Keep these strategies in mind as you learn how to use signage to its full potential.
