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Since the start of the pandemic, there have been more people online than ever before. We’re all working remotely and relying on the web much more than we ever have done and business owners are all moving online to be able to keep up with the demand from customers looking for a digital touch point. New and upcoming SMEs are popping up all over the place these days, and it’s more apparent now than ever that it’s the right time, right now to start a new business. 

Being online when you’re not used to it may be overwhelming, but your business is going to thrive when you set up your own online store on Walmart or other places. Owning a business isn’t just for the rich in the world anymore. In fact, people of all monetary backgrounds are now in a position to be able to start an online business for themselves. Thanks to technology, the world is moving quickly and with more people being online, it’s the place to be if you want your business to be seen. With more people buying online now than ever, it’s your time now to go ahead and start anew. If you don’t take up the chance now to open your own business, when would you go for it? With this in mind, here are six reasons to begin a business of your own.

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  1. It’s cheap. Starting a brick and mortar business is a great achievement, but is it really the right thing if you’re bootstrapped? Starting a business online is cheaper and easier than other ways of starting a business. If you compare the costs of an online business to starting a physical store, you’re going to see very quickly that going online is much cheaper than you think. You will use less resources, have less overheads and fewer tools to get your business set up – all you need is the internet to get going.
  2. Your audience is the world. The internet is accessible to everyone with an online connection, which means that you can find your audience everywhere – anywhere! A business location can make a difference to where the customers are, and if you want to appeal to a particular audience you will find them online within moments. This will allow you to properly advertise and target your audience easily.
  3. You’re your own boss. When you are opening your own business online, you are your own boss from the beginning. You don’t have to listen to anyone but yourself, and you don’t have to do anything that someone else tells you to do. You’re in charge and you are the person accountable for the whole business. You get to dictate what you want to happen to your business and when you are online, you can maximize your time in a way that makes work more productive.
  4. You can scale up whenever you can afford to. The online world is not a small place to be, which means that if you want to scale your business and grow it, you can. There are analytics, in depth analysis, marketing opportunities and more that you can enjoy,and there are many more options for sales, too.
  5. Access to better business tools. Going online means that you can access a range of tools that aren’t usually available. This means that you’ll be able to gather the information that you need when you need it, customize your website and experience that you offer your customers and more. Being online allows you more scope to improve your service and offer more to customers, so why not trial it out and see whether being online as a business would work for you.
  6. You’ll future-proof your business. When you choose to be online, you are choosing to step into the future. The future of all business today is digital, and you should find that as you become more prominent online, you will be able to grow your ecommerce business and your customer base, too. People are becoming more and more aware of the internet and how it can be better for them to shop online. They will then be more receptive to your business if you are accessible and easy to contact.

Being online is the next step for all businesses and if you started out in an office or in a store, you should look to move onto the web and see whether you can do more for your customers long term. Now you know all the reasons to be online, it’s time to get started.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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