Ever notice how some brands just appear and succeed overnight? Is there a secret? What are they doing differently? 

Getting noticed in an oversaturated market is hard. There is no overnight success. Brands that are successful invest a lot of time, energy, and resources. 

Being successful means doing that, too. 

Make your brand stand out with these three tips.

Be As original As You Can

Existing original ideas are hard when everything has already been done. Innovative ideas and solutions in marketing, development, positioning, and other business areas are not easy to come up with, but don’t let that deter you.

Photo by Andrea Piacquadio from Pexels

Here are some steps to help you get noticed:

Take note of your brand’s unique qualities: Every brand has its own voice, personality, and identity. Brand your business uniquely and highlight it in your visual identity, marketing collateral, and branding statements.  

Be confident in your brand: Instead of constantly comparing your business to your competitors, go for insights that will help you come up with the answer in the right movement. 

You may be able to create a marketing plan in an innovative way, try out a new video editing technique, Oracal Vinyl, or find a new perspective to look at an issue. Always be on the lookout for new ideas, and test them out frequently. Keep your mind open. 

You will be able to represent your business in a more authentic way to engage and delight your audience when you understand what makes your brand unique and are confident about it.

Be Transparent 

Making your brand transparent is a great tactic. Being open about failures and unfortunate outcomes is just as important as showing off when you’re successful. 

Even businesses make mistakes, bad decisions, and miss opportunities, but not all feel comfortable discussing them publicly.

You may become recognized as an authority in your niche if you start having difficult conversations with your teammates, executives, clients, stakeholders, and the industry at large.

Ensure You Are Responsible 

As consumers seek to connect and engage with socially, environmentally, and culturally responsible brands, your brand should clearly define what it stands for and what it represents.

Entrepreneurs and small business owners can make their brand’s core values a combination of their personal and professional values. Core values can be viewed as principles that you hold dear such as social, ethical, and moral values. 

Try asking yourself questions like these if you are unsure of your values: 

Who am I? How does it matter to me? Why is it so important to reach my audience? What makes me so special?

It could be a good idea to create a brand manifesto so your potential customers can understand your values.

Values written on paper alone aren’t enough. You need to get into the culture of your company and actively apply the principles. 

Summary

To stand out in a crowded market, following trends, doing the same things your competitors do, and hoping millions of consumers will recognize your products is not enough. 

Instead, learn to understand your audience and your industry. Be transparent, experiment, and start meaningful conversations. 

Know your values and act on them with a social, ethical, and moral responsibility to increase your chances of success even more. 

Make sure you stand for what you believe in and make it known to others.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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