People often shy away from marketing as a small business because they don’t want to seem too “salesy,” but promotion and advertisement are essential for any business owner that wants their brand to grow. The good news is that there are plenty of fun and non-intrusive ways to market your products or service that will appeal to students and inspires them to spread the word for you!
One of the best ways to get new customers is with consistent advertisement and marketing campaigns. Get the word out through social media, local magazines, and flyers. Likewise, if you are marketing different types of businesses such as a local retail shop or gym, find out if there are any local businesses like a coffee shop or health store that might be interested in promoting your classes.
It is also important to consider what type of audience you are targeting before deciding what type of marketing you use. For example, how does marketing help yoga studios? Many yoga studios get a large majority of their clientele through walk-ins. Thus, the best place for your yoga studio advertisements may be local businesses that see a lot of walk-in foot traffic like grocery stores and nearby laundromats.
Use On-Brand Marketing Materials
If you already have an established brand, your marketing materials must be consistent with that brand. Take time to carefully select colors, fonts, and any graphics that will be used in flyers or emails. This consistency can help with name recognition. That way when the potential customer is thinking about the product or service you offer, they will remember your brand. Memorability is much easier when you use branded marketing material. For example, if your business logo uses bright oranges and greens, try to incorporate those colors into your marketing materials.
A benefit of being a small business is the genuine relationships you can build with customers, which results in brand loyalty and dependable ambassadors of your brand. Don’t be afraid to ask your clients for their recommendations when it comes to marketing or even making your products or services better. This will make them feel more connected to the brand and thus, more likely to recommend your business to their friends and family.
Additionally, by building relationships, you can use those relationships to reach additional customers through events. By networking with clients, neighbors, family, and friends to see if you can partner up with them on an event to promote your business. This is a great way to get your name out there and establish relationships that can last a lifetime.
Cross-promotion with other businesses in your area can also help spread awareness about your business. For example, as a yoga studio, you could consider partnering with local fitness studios by offering one free yoga class to their members. This is a win-win incentive because the gym gets more members and you get more yoga students.
To attract new clients and interest in your business, you need to let potential customers know that you exist. Use these four tips to promote your yoga class and take your business to the next level.