brown bottles on the wooden tray

Launching a new product is exciting and fun, or at least it should be. If you want to make sure your business gets its new product off to the right start, you’ll want the launch to be smooth and effective. Of course, great products can recover from less than ideal launches, but why take that chance? Here are some tips and ideas on how you can plan the perfect launch of your next big product.

Don’t Rush It

The first and perhaps the most important rule in all of this is not to rush the launch. That’s a problem that lots of people end up facing and dealing with. Sure, you’re probably excited about the launch and you want to build up to it as soon as possible. But putting yourself in a position where you’re rushing the process will eventually lead to problems that you won’t be able to solve so fast.

Test Your Messaging with Focus Groups

The way in which you deliver messages to your audience alongside the launch reveal will be very important for your business. If you’re not sure about the words to use and the tone to take, you might want to consider using focus groups. These allow you to try out different ideas with members of your target audience. You can then learn from them about your approach and work out which one will work best.

Ensure the Product Itself is Finished

You’ll want to make sure the product itself is actually ready to go. Announcing a product and then following it up with an announcement that there’s going to be more delays is never a good thing. Rather than promising too much and then having to let people down later, you should simply be realistic and keep your timescale as long as it needs to be.

Don’t Ignore Traditional Broadcast Advertising Options

When letting everyone know about your new product and its upcoming launch, you shouldn’t overlook the power of traditional broadcast advertising. Radio, including no local radio stations, still has the power to get your message across. When you advertise on Howard Stern or another reputable radio show, you reach a huge number of people. If you’re looking for a broad blast of advertising, radio is a good option.

Tie it to a Real-World Event for Added Hype

In order to get the launch right, you need to connect with people and communicate your ideas to them as effectively as you possibly can. That’s not easy to do, but it’s much easier when the launch itself is tied to some real life event. Having people together in one place delivers more hype and excitement and that’s ideal for the launch.

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Launching a new product is not something you should rush into or do hastily. Instead, take it slowly, make sure you’re getting everything right and make the most of the tips outlined above. Getting it right is always more important than getting it done quickly, and you should keep that in mind.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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