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There are countless areas to think about when you run a business and marketing is most certainly one of them. There is not much point having a wonderful concept for a business if you do not then utilize it to your best advantage. So here is why marketing should be at the forefront of your business plan. 

Establishes You as a Business 

Having an idea for your business is different to actually establishing yourself as a creditable brand and making money from the products or services you offer. Marketing acts as a tool to finalize all the ideas you have and puts your name out there for people to see. It not only establishes you as a business but also demonstrates a sense of finality too as all the work you have put into creating your business has come to fruition.   

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Creates a Professional Look 

In order for customers to remember you, it is necessary to have a brand name and logo that stands out from your competitors. With a large online database to contend with, you want to be memorable for all the good reasons. 

When you want to effectively advertise your business brand in a professional manner, it is worthwhile looking into hiring a design agency to create a distinguishable looking advertising campaign. They will be able to help you create a professional looking brand and logo that you can use for your advertising needs, so that consumers will hopefully remember you and repurchase in future. 

Informs The Consumer

Your consumer is not likely to know what your business is about unless there is some sort of marketing campaign involved. Whether this is through an advert, a short video, images on social media or a flyer it acts as informational content and allows you to draw them in. Essentially you want to draw the attention of your consumer, whether it is your target audience or not so that they demonstrate an interest and then buy a product or service that you are offering. 

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Encourages Sales

What you also want to achieve is financial success when running your own business. You might have passion and enthusiasm for your business but without money coming in, you are going to struggle to survive for long if you cannot afford to pay for all your bills. Marketing material enables you to advertise your business and encourage consumers to make a purchase so that you are able to make money, which of course is going to be important if you want to survive for more than a year. 

To Compete With Competitors 

Regardless of the area of industry that you decide to delve into, there is going to be competition from other businesses out there that will be competing with yours. So you want to find a way that makes you memorable and also perhaps offers a product or service that other businesses do not. Marketing material does just that. It provides you with the opportunity to highlight areas of your business that make you unique. This will help to entice the consumer to choose you as a resolution to their purchasing needs. 

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Connect With a New Audience

If you can attract new customers to your business and encourage them to remain loyal to your brand this will not only boost your profit margins but establish a loyal following. This will prove beneficial because the more people you can target your advertising campaign to, the more likely you are going to develop loyal consumers who will continually buy your products or services. 

Essentially marketing plays a significant role in the function and success of your business so it is important to utilize this tool to the best of your ability. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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