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Custom packaging is an essential part of marketing your product. It allows you to show off your brand and highlight what makes it unique. But how do you go about selecting custom packaging that will work for your product? This blog post will give you six essential tips for choosing the right type of custom packaging for any product!

Budget

Budget is always an important consideration when considering your packaging. So here are some questions to ask: Will you need a lot of supplies? How much money do you have available? What kind of budget should you set for this project right now? 

The suitable packaging for you will depend on how much money and time you have available to spend. Therefore, it is essential to consider these factors beforehand to make the best decision.

Do you have the money and time to invest in your packaging? If not, what are some budget-friendly options for those people who want a temporary solution or don’t need high-volume packaging? What if they are on a tight deadline but still want quality packaging supplies that will last long term?

How can you reconcile these needs and figure out the best option for them?

These are questions you need to answer before solving any other.

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Mode of Delivery

Selecting the proper packaging for your product means understanding how it will be delivered. Your choice of the package depends on whether you need a carton, tray, or sleeve to hold your products and if there are any special requirements in terms of weight restrictions that carriers have implemented to protect their customers from potential harm better.

Some delivery modes may have restrictions on what kind of materials you can use for packaging, so checking with the carrier is essential. For example, some airlines only allow plastic but not paper or cardboard. In addition, if you’re shipping items during the summer months via ground transportation, additional considerations such as weight and dimensions will also come into play.

Perishability of Your Product

It’s essential to know the perishability of your product when you are selecting custom packaging. If it is a perishable item, you will need specially designed packaging to keep bacteria and other potentially harmful agents out of the package. Also, printed mylar bags are a great option.

If it is a product with an extended shelf life, you may be able to get away with less expensive packaging. However, in perishable products, you will need to research how long your product can last in storage before spoilage occurs and where and under what conditions you should store it. Knowing this will help you to find the best packaging for your product while also keeping costs down.

Brand and Design Needs

Think about how your packaging will fit with the rest of your branding. Does it match? What’s the color scheme like? The design elements and layout should be cohesive to create a look that is recognizable as your own. You want customers to know who you are just by looking at the package!

If there are any unique design or branding needs, communicate them clearly to your custom packaging supplier. You don’t want to end up with an unprofessional design or the wrong color scheme! Keep them in mind as you communicate your needs, and make sure that they’re part of selecting a supplier. There’s nothing worse than spending time working on branding only to have it undermined by poor custom packaging for your product.

Ergonomics of Product Packaging

Custom packaging is a big part of your marketing efforts. In addition to the product itself, it’s what gives you an edge in competition with other brands and products alike. However, it can be tempting to opt for standard or off-the-shelf options when selecting custom packages for your business because there are so many different shapes and sizes to choose from.

However, if you’re looking for a competitive edge in the market, it might be time to consider the ergonomics of product packaging. The ergonomic design considers how humans interact with products and how they can best use them without injuring themselves or interrupting their workflow too much. It’s all about making things easier on the people who are using them.

For example, suppose you’re packaging a product that needs to be held for an extended period or carried around with the palm facing down (examples could include food containers and coffee cups).

In that case, it’s worth considering ergonomic design. You can achieve this by making sure your custom package has plenty of space to grip the container without risking a hand cramp or by leaving some area where the palm can go. It would be best if you also carried out more research on the best product designs out there.

Material and Sustainability

To reduce the environmental impact of packaging, you must select a material that has low embodied energy. Doing this will ensure your product can be recycled more efficiently and produce fewer greenhouse gases. In addition, consider using recyclable materials such as aluminum or cardboard over plastic so that future generations might benefit from your use of eco-friendly packaging.

It would be best if you also encouraged people to reuse the custom packages. You can do this by making a multipurpose design of these packages. Your packaging should not in any way cause any inconveniences to anyone.

Conclusion

The most important factors to consider when choosing custom packaging for your product are how consumers will perceive it and what will work best for you. Many options can help ensure your product stands apart from all others on store shelves while also making it easy for customers to choose yours over those of your competitors.

The ideas listed in this article are just a few of the many possibilities you can use to create custom packaging for your product, so feel free to explore others until you find what works best! Remember, take some time and consider all aspects from design to function and ultimately decide which will make it easier for customers to buy your product.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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