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 Professionalism is vital for running a long-lasting business. It ties in greatly whether a business will succeed or not. Unfortunately, many entrepreneurs forget that the professional side of a business is important for keeping a successful business. This doesn’t mean that you’ll have to act like a robot or wear a suit every day. But it does mean that the business needs to have this specific upstanding appearance. If you want your business to have a more professional image then continue reading on for some guidance. 

Presentation

The presentation of your business goes far beyond what the owner or the team dresses like. It’s about the look of the branding and whether or not the image online is appropriate and reliable. The branding should be something that is cohesive but it’s also important to understand that it’s more than just a logo. A professional look website shows the functionality but also the reliability of the business as well. Having a website allows customers to have the chance to know the business better but to also know what products and services are available from the business too. This also includes social media. Social media is a great way to promote the business while giving a bit of a look “behind the scenes” of a business.

More leads and conversions

Having a positive and professional image online will help improve brand recognition, cohesion, but it will also drive more people to your business. Having this positive and professional image will create more leads. Once leads are established, these have the potential to be converted into customers and clients. It’s very important to maintain a positive and professional image online which also means having a good website that sticks with the branding and gives enough information about the business itself.  Once conversions have been established sending thank you cards out to your customers is both a professional but also a very personal way of expressing gratitude.

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Understand it’s not about size

Having a lot of customers, employees, or business locations doesn’t automatically equal professionalism. This is a big mistake that plenty of entrepreneurs make. You can still have a very professional company at the very beginning of your business. While size does help create more leads and credibility, it doesn’t mean your business wasn’t truly professional from the beginning. When growing your business, you’ll want to remain professional but it’s also important to pick values that you want to stand by even once the business has grown. This could be something as staying environmentally friendly, staying philanthropic, or anything else of your choosing.

Stay true to yourself

You can be a professional person and have a professional business while still being yourself. Just because you act professional doesn’t mean you need to act like a lifeless robot or appear boring. They don’t need to have anything to do with the other. While many businesses and entrepreneurs believe showing too much emotion can be perceived as unprofessional, it doesn’t have to be. If being a happy and silly person is a part of your nature then this can still be you. Just understand that being professional and having a professional business doesn’t automatically make your personality zap away. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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