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LinkedIn hosts over 546 million professionals on one platform, making it the most suitable platform for targeted campaigns and parameters. It helps businesses redefine their content on digital messaging platforms. Additionally, research has proven that LinkedIn has helped organizations achieve specific objectives. Therefore, if you’re looking at establishing an ideal setting for your business, please consider these reasons to leverage LinkedIn. 

For research purposes

Did you know that more senior-level professionals are on LinkedIn than on any other social media platform? This makes it all the more necessary to use this digital media for your company’s content strategy. For many business professionals, the content strategy includes creating, delivering, and controlling the theme or subject in question. 

Because this can be quite a complex process, LinkedIn makes it easier to conduct research when dealing with content strategy. Keep in mind that businesses need to understand their clientele, making LinkedIn a great place to conduct that research. You will get more than a fair idea of your client’s tailored experiences when using LinkedIn.

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LinkedIn has a targeted reach

Research indicates that the likelihood of finding your customer base on LinkedIn is higher than on other platforms. Apart from professional purposes, most LinkedIn users prefer this platform because of its networking benefits. Moreover, LinkedIn has a filter that allows users to refine a search to send targeted messages or posts to a specific group. This lends credence to the assertion held by Dave Conklin, an award-winning digital media entrepreneur, that LinkedIn’s 540 million professional users hold promise for more gains.

An inbound influx

When dealing with content strategy and marketing, visibility is a tool you need to attract customers. Indeed, there are several digital media platforms that you can use. However, LinkedIn stands out from the rest because more professionals prefer to be active on it than anywhere else. Therefore, the likelihood of benefitting more inbound influx is greater on LinkedIn. 

Creates a conducive environment for business relationship building

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LinkedIn promotes professional networking and is rated high among the active community. First of all, this social media platform thrives on three stages of networking:

  • 1st-degree connection: Refers to your direct connections either through accepting your invitation or vice versa.
  • 2nd-degree connection: Refers to users linked to your first-degree connections
  • 3rd-degree connection: Following the same order as above, these are persons associated with your second-degree connections.

Although they fall out of your network, you can still send in-mails. The only disadvantage is when they have premium accounts, as you can only send invitations and wait to be accepted. In effect, LinkedIn’s platform offers a structure that benefits all its users. It presents an opportunity to build business relationships and promotes effective networking.

Furthermore, LinkedIn should be a part of your content strategy because it offers you the chance to measure performance. With different tools incorporated into its digital media framework, you can assess how well your content is doing.

It is vital to promote your business with practical tools. Hopefully, you’ll consider these reasons and leverage LinkedIn. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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