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Content marketing is a worthwhile investment if you want your business to grow in the 21st century. Content is king, and paired with marketing efforts you can skyrocket your business and put it at the forefront of the industry. 

The market is competitive, but having a solid content marketing strategy in place has been proven to deliver excellent results. Your content marketing needs to be consistent, high quality, and solution-driven to be successful. 

Here are just some of the many benefits of content marketing for your business growth.

#1 Provides a solution

Content marketing, if done correctly, provides a solution to your customers’ problems. This means customers will stick around for more, look to you for advice, and eventually, buy from you. The volume of content you have is completely useless if it is not high quality, authoritative, and provides a solution for your ideal customer. 

#2 Build social media 

High-quality and trending content marketing can help your business grow on social media. The more content you are serving that resonates with your audience, the more you will drive them to your channels, save and share your content, therefore reaching new heights with every piece of content. 

#3 High-quality leads 

With the right, targeted content marketing strategy, you will be solving customer problems. This means your content will resonate with the right people, somewhere on their journey, and increase the chances of them buying from you. Content is targeted at those with a higher intent to buy, rather than targeting the masses. This helps to generate more high-quality leads. Your content should also contain a call to action (CTAs) which can help drive more leads too. 

#4 Drive more traffic 

Providing your content marketing strategy includes optimization, your business will be more visible in search engine results. If you are producing high-quality, click-worthy, and authoritative content that is relevant to your industry and search engine optimized, you are more likely to be found organically by your target audience.  

#5 Save money 

If you have a high-quality and engaging content marketing strategy for your business, you are essentially making a long-term investment. If you don’t create a strategy, you will end up playing whack a mole with your content and being reactive rather than proactive. This can cost a lot more time, effort, money, and resources. 

#6 Build trust 

Underlying your content marketing efforts and all the benefits above is trust. With every single piece of content that is high quality, consistent, and provides a solution for your customers, you are building a relationship with them. Once you have your audience’s trust, it has a knock-on effect on everything else. That trust impacts every decision they make and can help drive more leads and improved conversion rates. 

Content marketing is essential to any business efforts if you want to grow in the 21st century. It can be hard to stand out in the crowd because everyone is producing content. 

Identifying your ideal client, defining your goals, creating a well-thought-out strategy, and engaging in content marketing services for businesses can move the needle in your business and accelerate its growth.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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