If you own a marketing agency, you may never have considered adding SEO services to your list of offerings. Nevertheless, SEO is a great service line for any digital marketing company. Here are four reasons your company should begin offering SEO services.
Your Customers Like Need Them
One of the best reasons to offer SEO services is that almost all businesses that operate online need them. These days, search engine rankings are highly competitive, and businesses need professional help to stay at the top of the search results. If your company can reliably improve ranking for clients, you can make a handsome amount of money by providing an essential set of services.
You’ll Become a One-stop Digital Marketing Shop
Business owners don’t want to deal with multiple agencies to handle their digital marketing. Instead, they’re willing to pay a bit more for a company that can manage social media, content creation, SEO and all other aspects of online promotion. By adding SEO services, your agency can become a one-stop shop for everything the modern small business needs in the digital world.
SEO Services Are Relatively Easy to Provide
Many people think of SEO as being an opaque and complicated field. While it does have its complexities, it’s not that difficult to add SEO to your list of available services. If you’re a small agency, hiring a single experienced SEO professional should be enough to get you started. You can also become an SEO reseller and hire a sub-contractor to handle the SEO side of your service package.
It’s a Good Way to Increase Sales to Existing Clients
In addition to adding new clients, introducing SEO services is a good way to generate more revenue from your existing clients. Inevitably, some of the clients you already work with need quality SEO services. When you roll out your SEO package, you’ll likely have at least a few of your existing customers sign up immediately. As a result, you’ll be able to quickly increase your revenues and grow them more quickly from that point on.
As you can see, there are several solid reasons for any marketing agency to expand its services to include SEO. If you’ve been on the fence about offering SEO services, now is the time to act. The SEO world gets more competitive every day, and establishing yourself now will help you succeed as an SEO service provider in the future.