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Are you working to improve your marketing campaign? If so, then you must avoid some of the more common mistakes. There are quite a lot of banana skins that people tend to slip up on here. These are the ones that you definitely need to watch out for. 

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Going Over Budget

It can be tempting to spend as much as possible on your marketing campaign to guarantee that it’s a success. However, if you do this, then you are ultimately going to have a problem with efficiency. If your marketing goes over budget, it doesn’t matter how many customers you attract. It’s never going to be worth it in the long term and your endeavors won’t be profitable. If you are worried about this, then you should make sure that you are exploring ways to keep your costs under control. These will differ depending on your preferred marketing tactic. 

Forgetting Your Audience

It’s important to understand that no product or service is universal. There are always going to be people who aren’t interested in your product. That’s why you need to make sure that you are marketing to the right group of people and focusing your efforts in this area. One of the ways that you can do this is by building up an image of your a-typical audience member and marketing directly to them. This is important for every promotional tactic. For instance, multimedia artist Leigh Harkrider has spoken numerous times about the importance of your target audience when you are creating a promotional video. 

Forgetting Influencers

A lot of business owners are reluctant to work with influencers because they feel it’s a little too close to paying for reviews or paying for followers. Both tactics have come under scrutiny over the past few years. However, it’s important to realize that influencers can provide a mutually beneficial partnership with any business. You just need to make sure that you get what you need out of any deal you make. It’s also important to find influencers who are going to put the effort into helping your campaign succeed. 

Using Outdated Tactics

Finally, you need to be careful that you are not using outdated tactics when you are marketing your business. This can be an issue regardless of whether you are running your own campaign or if you are using a marketing agency. If you are planning on using a marketing agency, you need to make sure that you understand the tactics that they will be using and how they will be used to benefit your company. There should be a clear plan for the use of tactics that are on-trend and match the latest changes to the Google algorithm. 

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We hope this helps you understand everything that you need to know about your marketing campaign and allows you to avoid some of the clear and more common mistakes. If you get the right, you will put your business in a stronger position and ensure that you are ready to compete with your top rivals both on and offline. 

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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