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Small business owners should make it a mission to learn as many skills as possible. When you start a business – probably armed with few resources – it helps to know how to do certain things. This way, you can do multiple jobs all by yourself. It limits the need to invest in expensive employees and can keep your business going in the right direction. Remember, a lot of small businesses consist of one person! If this applies to you, here are some valuable skills to learn in 2021:

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Copywriting

You can’t understate the importance of copywriting in the modern business world. Copywriting is all around you – on your website, in your emails, under your products, and so on. By learning how to write great content, you can produce so many things for your business. A skill like this can be learned at any of the best copywriting ad schools, helping you hone your talents. Now, you can handle a large portion of your marketing/advertising all by yourself. 

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Social Media

It’s almost essential to have social media skills nowadays. Social media platforms are taking on the world and having an influence on consumers. If you want to grow your small business and get lots of customers, an understanding of social media is critical. Thankfully, it’s not one of the hardest things to learn. As you do more research and understand social media, it becomes clear that running successful pages is quite easy. Well, the theory is easy, the practice requires a fair bit of luck and perseverance. Regardless, you must learn this skill if you have any hopes of pushing your business forwards. It is the number one way to advertise your business without needing to spend any money.

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Graphic Design

This is another integral skill, not least of which because it compliments the previous two! With graphic design skills, you’re able to produce better content. You can create unique infographics, which you then fill with written content. On social media, you can add some more color and creativity to your posts with your graphic design skills. But, it’s also useful for many other aspects of your small business as well. If you learn the basics of graphic design, you can make a killer logo for your company. This helps to build a brand image, which makes people take notice of you. Likewise, you could even style different visual elements of your website, making it look cool and unique. Lastly, graphic design skills could let you make business cards, flyers, or other advertising posters. There’s really no end to what you could do with this knowledge!

Are there other skills out there? Yes, you could also learn things like tax planning, managing business accounts, or how to run PPC advertising campaigns. Nothing’s stopping you from learning all of those skills, but the three mentioned in this post should be your foundations. They’re the things every small business owner should know and will 100% benefit from. You can learn them all in your spare time, so get studying if you want to improve your business prospects.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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