There is no denying that 2021 is going to be a difficult year for business around the world, as we try to recover from the impact of the coronavirus pandemic. A lot of businesses will be looking for ways to revive their company and ensure that 2021 is a success. Marketing plays a critical role, as it helps to get the word out about your business. With that being said, we have put together some useful pieces of advice and tips that can help you to ensure next year is a success for your company.

Create marketing personas and target the right people, mapping their journey along the way

Creating a persona is an important place to start when it comes to marketing, and this involves gathering the different types of information you must discover. You should also map out a customer’s needs, desires, and pain points to help get to the root of a problem. Once you have done this, you need to bring this into focus, in what context do you utilise the personas you have created? It is all about mapping personas to key moments in the buying journey. This is critical – you need to thoroughly assess the persona’s wants, needs, and pain points at every point of the customer’s journey if you are to ensure the design of your website and your level of service caters to their demand. 

The whole point of creating these personas is so that you now have a thorough understanding of these different users – their day-to-day routines, their technology adoption patterns, media consumption habits, and their behaviours. You can use this to take you through the customer journey once you have it all mapped out. There are various ways you can create your map – from using online software to plotting it on a whiteboard. Most people find it better to illustrate this on large sheets of paper hung up in their conference room or on a whiteboard. This makes it easier to make any amendments. Once you are done, you can always simplify the steps and consolidate them.

For your maps to be effective, you need to go through the entire customer journey for all of the personas you have created. This means pre-sale, sale, and post-sale. This will give you the ability to have a clear picture of the users’ relationship with your brand. The best way to get a thorough understanding of this is to illustrate it with an example. Let’s say you have created the persona, Lori, a 23-year-old single professional who goes on an annual holiday with her friends and is beginning the journey to booking her next vacation. You would need to identify the steps she takes from start to end. This would no doubt begin with her first Internet search while she will most likely question her friends for some suggestions on where to visit. After this, her purchase criteria will be formulated, among many others. While going through this journey, one of the most important things you need to seek to comprehend is Lori’s true motivations and goals. This is what you need to develop the blueprint for a top-quality customer experience. This will help you to wow your customers, get Google reviews that build your brand, and ultimately, become an online success.

Invest in bespoke customer relationship management software

Bespoke customer relationship management is a software used to manage areas such as sales, marketing, and customer support. What sets bespoke apart from the other systems is that it is specifically tailored to you and your company. This article aims to give you a greater insight into bespoke CRM.

Bespoke CRM is a popular choice amongst many. The main reason for this is that everything is specifically designed to suit your company. The system is made with your needs in mind.  No other system can provide such a unique stance. You won’t be able to find anything else which is tailored exactly to you and your business’s requirements. This also often means that it is a much more effective choice as well.

Nevertheless, this can often mean that it is a much more costly option to go for as it requires more work and highly trained professionals. However, many would argue that it is money well spent as it is worth its weight in gold. Therefore, if you can afford the system then it is advisable to not let the price deter you. Instead, search around and try to find a high-quality company that offers bespoke customer relationship management systems for competitive prices.

Finding a good company is key when it comes to bespoke CRM. You need to ensure that you opt for a company with vast experience in the industry, after all, you do not want to be their trial project. Furthermore, you should make an effort to determine whether previous customers have been satisfied with their CRM system in order to decipher if the company has a credible reputation or not. 

Another benefit of using a customized CRM system is that they tend to be easy to function and use. Therefore you need not worry about being faced with a complex system that will take an extensive amount of time to implement and become familiar with. In addition to this, it is a system that is utilized worldwide and thus you will be able to access your customer relationships management system no matter where you are.

Another thing you should note when you are looking for a company to meet your CRM requirements is that your initial contact is crucial. As bespoke CRM systems are catered specifically to you and your needs, the person you speak to should reflect that. They should be attentive and ask you questions about what you want, as well as giving you their professional perspective and opinion. It is vital to bear this in mind when you speak to a member of the company in question as it will be very telling.

So there you have it: some advice and tips on how to make sure that your business is a success in 2021. We hope that this information will help your business to succeed after the difficult year we have had. We know it has not been easy. However, if you follow the advice that has been provided, you can give yourself a great chance of ensuring your business moves forward.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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