New businesses are launching in record numbers, so you’d be forgiven for thinking that launching your own enterprise is a walk in the park. Of course, this is rarely the case. Although numerous small businesses are launched every year, a significant proportion are forced to cease trading fairly quickly due to lack of cash flow. If you want to avoid the perils that affect so many small businesses, take a look at these uncommon tips for starting your venture:

1. Be a Problem Solver

When a product or service solves a problem for an individual or company, it becomes a ‘must-have’ purchase. Whether it makes something easier, quicker or more achievable, your product or service can offer genuine value if it solves a problem for someone. If you’re struggling to think of business ideas, this can be a great way to kick-start your brainstorming session and an effective way to come up with a successful business concept.

2. Consider a Franchise

Establishing a brand and securing brand awareness within your target market can be a lengthy – and costly – process. In fact, many small businesses fail simply because people aren’t aware of them.

With a franchise, however, you get the benefit of being able to trade under an established brand name, which immediately elevates your position in the market. With estate sale franchise businesses, for example, you gain the flexibility of being your own boss in conjunction with the guidance you need to help you secure clients and run your enterprise. What’s more – the right franchise opportunity will also enable you to access extensive training and resources.

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3. Have a Contingency Plan

Being your own boss is hard and there are times when your finances might take a hit. If your cash flow is disrupted, for example, you may not be making a profit until it’s reinstated, so it’s vital to have a contingency plan in place. Figuring out how your business will cope if there’s a recession helps you to safeguard your venture and build an enterprise that can survive in the long-term.

Although no-one wants to focus on the negative aspects of being an entrepreneur, having a range of contingency options to fall back on will give you peace of mind and, ultimately, increase your success.

4. Keep Your Job

People are often encouraged to ‘take the plunge’ and commit themselves fully to their new business venture, but this isn’t always the greatest advice. Launching a new business is risky, regardless of who you are and what experience you have. Unless you have a significant amount of funding, as well as sufficient personal savings, think twice before you give up your day job to focus full-time on your business.

Launching a Successful Startup

With the right planning and resources, your burgeoning startup can soon become a thriving small business and, perhaps one day, a profitable multinational corporation. When you’re first starting out, however, it’s vital to learn from the success – and mistakes – of others. By doing so, you can avoid the obstacles they’ve faced and implement effective solutions to help your business thrive.

By Erica Buteau

Change Agent. Daydream Believer. Maker. Creative. Likes love, peace and Jeeping. Dislikes winter, paper cuts and war. She/Her/Hers.

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