Growing your business online isn’t the easiest of tasks. With the sheer amount of competition and the various components that it takes to grow online, you’re going to need to be willing to learn as much as possible and work hard. It takes time to grow online, but if you pay attention to the 10 things that you should be doing below, you should find it a little easier. Take a look and see what you should be doing:
- Figure Out A Local Marketing Campaign
Start by figuring out a local marketing campaign if you would like to attract more local clientele. In some cases this won’t apply, but if you could benefit from a local buzz, then making sure you have a local campaign is important. Even things like just making sure your name, address, and phone number are the same on every platform can help to boost your local SEO and ensure people are able to call or visit you should they want to.
- Make Sure You’ve Identified The Right Market
One of the toughest things to do is identify the exact right market. Knowing who you’re talking to will make a huge difference to your efforts and ensure you can get the best results. If you haven’t been getting the results you wanted so far, perhaps you’ve identified the incorrect market, or you need to adjust slightly. This is why staying flexible is so important. You might even realize that your market has changed over time!
- Creating Various Types of Helpful Content
Content is still king. However, you shouldn’t just use it to stuff full of keywords and make the search engines believe that you’re a reputable source (not that this is possible anymore). Content should be created to help the people who interact with and buy from your business. Keeping your clients in mind when you create any single piece of content is key, as is creating different types of shareable content. For instance, infographics full of interesting stats, videos that show off your company personally and give interesting hints and tips, and more. How can you provide value with the content you share today?
- Working With a Reputable Marketing Agency
Taking care of your marketing all alone won’t be possible if you do want to grow. You can learn lots about marketing online, but if you’re focusing on building your business, you’re not going to have enough time to take care of the marketing side of things on top of that. A reputable marketing agency that listens and understands your business can make a huge difference – just ensure they have a satisfying portfolio, that their reviews are great, and that you test out their customer service on the phone before signing up. You can also use software which can be endlessly helpful, like SaaS Growth Marketing. You have a number of options, but whatever you do, don’t attempt to create and carry out your marketing alone.
- Improve Your Website
Perhaps there are ways your website could be improved. A great website can make a huge difference to your online success, as this is something that Google really pays attention to. Things like your site speed, call to action buttons, and whether your site is mobile friendly can make a huge difference to how successful your site is, both on the search engines and with the people you are trying to target. See if there are various ways you can improve your site, or even if there’s a way you can do some A/B testing and see what options tend to work best so you can continue to improve what you’re doing. You may not realize it, but something as simple as a change in font or color can make you more successful. You won’t know, though, until you start testing and monitoring it!
- Use Social Media
Social media can be used in a myriad of ways to get more success online. Ultimately, you should use social media to be social and connect with your audience. However, you can also use it to provide fast customer service, answer questions, and share interesting content. Social media is so important in 2020, you should figure out where your audience is and ensure you’re using that platform.
- Network With Businesses You Could Work With
Networking is great, because you never know who you might meet and what opportunities it could open up for your business. Network with as many other businesses as you can, especially businesses that you could potentially work with. Working alongside other businesses could help you to expand your reach, gain new followers, and enjoy a whole host of other benefits.
- Invest In Yourself
The more you learn and grow, the more your business will grow and improve. Never stop learning! Don’t think that just because you own a business you can boss other people around without growing yourself. There’s always going to be new things you can learn and put to use. Do online classes and courses, head to workshops, and even do team building exercises if you have a team.
- Ensure You Have Your Brand Personality Down
Your brand personality could help to grow your business if it really speaks to your audience. Don’t be boring with a bland online presence. Who would your business be if it were a person? How would it speak? Try to emulate this across all platforms!
- Figure Out How You Can Make Things Easier For The Customer
There are probably all kinds of ways you can make interacting with your business easier for your audience. Providing a chat box on your site that they can use to ask questions they feel they need to know before they can order will save them from picking up the phone or having to email and wait for a response. Creating an app can make for easier ordering, and you can also send them notifications when you have sales on or special offers.
What are you going to do to grow your business online now?