Competing effectively in the field of retail is challenging. Unfortunately, many retail owners and managers don’t give themselves much of a chance at success by not observing a few simple display rules. That’s what an owner or manager is doing if their store is committing one of these “retail turnoffs.” Any one of them can be enough to drive customers away from your store, never to return.
The good news is that buying Used Gondola Shelving For Sale and implementing a few simple rule dos and don’ts, a retail display can become the key to success.
Dos of Retail Display
- Change your displays. To keep your customers coming back, you need to change your displays as often as is practical. People need to know what you are selling, and things go out of date often.
- Allocate enough space. Retail displays should have adequate space to show what is available, but not so much that customers have difficulty moving around the displays.
- Catch their eyes. An attractive display is the first thing a customer should notice when they pass by your store. A retail display should be so eye-catching that it gives a customer a good reason to come in and look further.
- Keep things clean and neat. Even the best retail displays can get dirty and worn out. That’s why it is so important that retailers keep their displays clean and orderly, regardless of traffic. Fortunately, with gondola shelving, no retailer has an excuse for having dirty and unattractive displays.
Gondola displays offer so much flexibility that every retail establishment can do practically anything to display their products with pizzazz. The options that are made available by using gondola shelving makes almost anything that a retailer wants to do it possible. Whether there’s a need for more space, either vertically or horizontally, a retailer can make it happen with gondola shelving. Gondola shelving makes everything possible for both a retailer and a customer.
Don’ts of Retail Displays
- Don’t sacrifice functionality. A good retail display catches a customer’s eyes, but it doesn’t lose functionality. For example, a huge display is undoubtedly an eye-catcher, but if it makes it difficult for customers to get down an aisle, opt for something smaller.
- Don’t forget it. Too many retailers are so anxious to put together a display and let it do its job that they expect it to last too long once they finish. Even a well-designed display can be left up too long and wear out its usefulness.
- Don’t let a display get messy. This might be a tall order, especially for a store with customers touching merchandise all day, every day, but it’s true. Retail displays that are messy aren’t attractive to customers.
- Don’t display a product that isn’t available. It’s the bane of a customer’s existence—that product is included in a display that isn’t in inventory when asked for. If something in a display isn’t available, it shouldn’t be on display.
A well-constructed retail display can be a store’s greatest asset in getting customers, but when a few simple rules aren’t followed, even a great display will be counter-productive. By following these rules, the chances are good that an effective display in a retail setting will meet expectations and exceed them.