Engagement is something that every business wants to find more of. It can often be the missing link when trying to find and maintain loyal customers rather than mere one-time visitors who will forget who you are as soon as they leave the page.
But how do you go about boosting your engagement opportunities? There’s a fine line between being visible within your industry sphere and overexposing yourself to the point where people actively avoid you. Instead, you’ve got to consider subtle approaches to increasing engagement. By searching for unique solutions for boosting engagement, you can look forward to increasing visitors and revenue.
Load Time
The speed that your website loads at is a ranking factor when it comes to where you appear on search engines, so you must find the best plugins to ensure that your website pages load swiftly. The majority of users will leave your site if it takes longer than 3 seconds to load, and while this might not seem like a long time, if you count it out on your fingers right now, you’ll see why people get frustrated.
By leaving your site because it takes too long to load, you will miss out on a range of sales opportunities, and even if customers stick around, their user experience will be tarnished. Because of this, you shouldn’t expect them to return.
Navigation
A website that is easy to navigate goes hand in hand with accelerating the load times for your website. Even though it’s easy to argue that the majority of internet users are relatively tech-savvy in that they know how to get from a search engine to a website and order a product, simplified platforms are still preferred.
This is relevant not only because some internet users are not as tech-savvy as others, but also because overcomplicating your platform will put users off using your service. If they cannot find detailed information about who you are or what you do, then say goodbye. Furthermore, if they struggle to find a way to request your service or purchase items, how can you expect to make sales?
Writing Style
The navigation for your website is not the only thing you need to think about when engaging and retaining customers when they visit your platform, though. One problem that trips many businesses up is their use of technical industry jargon that doesn’t mean anything to the average customer. While you need to explain who you are, doing so in such a verbose and convoluted way will leave your customers more confused than when they arrived.
Instead, replace it with snappy and bewitching language that explains everything they need to know without the mumbo-jumbo. Services such as Grammarly, Hemingway, or Pro Writing Aid can help you keep your web copy and blog posts concise and easy to comprehend.
Marketing Automation
While most of these suggestions are things that require you to take an active role in increasing engagement, you can also enjoy increased interest and a boost in sales from the sidelines. Marketing automation is something that nearly every business, both small and large, are embracing, and it’s something you should, too.
With these measures in place, you can target customers directly to boost engagement. Use segmentation to analyze which deals or discounts are most relevant to them through personalized emails. Take advantage of automated posts to keep up with trends and get views at optimal times during the day for increased engagement and success.
Valuable Content
Creating content for the sake of creating content is fine in small doses, especially if you are struggling to come up with anything useful. However, this should not be something that your business relies on if you want to maintain engagement.
Valuable content creation is crucial for continuing customer engagement, so you need to create social media profiles, blog posts, videos, and infographics that people will want to view. If the content is good enough, they will stick around and watch or read more, as they find you have something to offer that other businesses don’t. With enough valuable content available on your website, they will navigate through to see everything, and you will become an industry expert, at least in their eyes.
Links
You already know all about backlinks or inbound links, but it’s also worth considering using internal links that keep people on your site for longer. Of course, you can only start to do this once you have developed an extensive backlog of content.
Using these links will direct visitors to relevant articles, infographics, or videos on your site. You can also take it a step further and lead them to any social pages with relevant tweets or posts that you’ve made. Aside from using your own content, work with other businesses for a mutually beneficial linking agreement. If you link their content, they will link yours, too.
Widgets
Widgets are becoming a popular way to boost engagement and draw customers to your website and platform without them realizing what you’re doing. Arguably, it is one of the most intelligent and subtle ways of boosting customer engagement, and with services that include Revcontent, among others, you can guarantee to see results.
These widgets increase the traffic to your site by posing as ads and use a call to action and intriguing copy and photographs to draw customers in. If you’re someone who spends a lot of time on eCommerce sites, you have likely come across them before, and you’ve not even realized it. You will work alongside relevant and established brands to guarantee a return on investment, and you can reach more customers worldwide than you can expect using other methods.
Engaged
Your customer engagement and retention practices are crucial for the continuing success of your business. However, it is not always about a flashy brand or enticing deals (although they can help). Instead, you’ve got to consider how you can generate your leads and retain customers in more organic ways. Your customers deserve the best, and if you want to guarantee engagement, you must give them the best.
