When we think of how to grow a business, we think of businesses within emerging or growing markets. But what about those running established small businesses in mature markets? Where do you go from there? Thankfully, there are some things you can learn as a small business owner about how to make a successful small business.

But before we do that, we need to examine the challenges facing a small business looking to grow in a mature market. For even large businesses in a mature market, it can be hard to envision where to find market growth. Often growth comes from innovations and this can be difficult for a small business to push forward. But, at the same time, it is never usually larger businesses that take ‘risky’ moves within a mature market that is still profitable to them; it is smaller competitors. Lastly, you’re dealing with long-established competitors. Growing in a mature market can be hampered by buying habits.

By this stage, many customers or clients have built relationships with their chosen brands and companies. It will take a lot to lure customers away from their preferences. How to make a successful small business in such mature markets is, therefore, understandably difficult. Money is often required, and so if you’re thinking of going into business with lots of credit card debt, deal with this first. However, it is not impossible. So for those asking how to make a small business successful in a mature market, here are a few tips to keep in mind.

First of all, it is a good idea to identify the advantages that your business has over others. Since it is going to be very hard to convince clients and customers to jump ship from competitors to your business, it is important to identify your strengths over competitors. By focusing on elevating those strengths in any marketing material, you make your business more appealing. Secondly, if you want to learn how to make a business successful, then you need to expand beyond your comfort zone. Just because a market is mature, it doesn’t mean there isn’t a potential to expand what companies within that market can provide.

Take, for example, book shops. Feeling the squeeze from online suppliers and reduced physical copy sales, many smaller bookshops decided to reduce the amount of books they sold and convert that extra space into cafes. It is very important to seek additional revenue streams. If one stream suffers due to industry changes, you are going to be able to rely on those other streams to prop it up. Lastly, examine those competitors around you. Learn all about what they do and what they provide. It has never been easier due to many businesses now having websites and online presences. The old traditional formula of visiting competitors and getting a feel for what they are doing to remain afloat cannot go wrong either. These are the keys behind how to be successful in business.

So these are just a few of the things to keep in mind when it comes to learning how to make a successful small business. However, there are many sources of help for small businesses out there – including online training courses and business mentors with a specialty in helping established small businesses grow.