No matter what your business, an effective website is essential. In the modern-day, this is perhaps the first thing that people see when scouring for products or services online – so you want to ensure that it’s giving off an incredible first impression. 

When creating a website, there are certain steps that you should take in order to ensure that it’s impactful. Along with making it mobile-friendly, unique and frequently updating it, you want it to make each user’s experience as memorable as possible. 

So how can you do this? Below are 4 key things that you can do to ensure that your website is effective:

1. Create a Powerful Design 

In order to entice customers, first and foremost your website needs to look good. Showcasing your professionalism, it’s a way that your customers will determine your authority, reliability and credibility. You want a website that’s not only functional but gives off an unforgettable first impression – so it’s a good idea to hire an expert UX and UI designer. 

Although this might seem expensive, it will be well worth the investment. You don’t want your customers to be put off by your bad website design. So to establish your place within the market, ensure that the content is laid out the most visually-appealing way possible. 

2. Make it Accessible

Once you’ve got a design in place, you want to make sure that it’s easy to find. How? By harnessing the power of SEO (Search Engine Optimization). A critical aspect and ingredient in creating an effective website, it will ensure that your website is seen by customers when they are searching the web.

Even though it’s worth hiring an SEO expert, it’s also important that you are aware of the different elements that your website should include:

  • Optimize any images that you upload – e.g by using files that are smaller.

  • Ensure all of the links are working and remove broken ones.

  • Add Terms of Use – without this, Google might not consider your website to be trustworthy.

  • Add meta descriptions and titles throughout your content.

3. Use Call to Actions

Call to actions can be incredibly powerful tools that help you to engage directly with your customers. Drawing their attention, you’ll be able to upsell products and promote them to contact you – which are two key factors in achieving higher revenue and showcasing exceptional customer service. 

Examples of CTA’s can be the following:

‘Do you want to find out more about our products? Don’t hesitate to get in contact with us today’

‘Click here to discover more information about our services’

‘Like this product, then you’ll love *insert name of product here*’

4. Integrations 

Not only should you have captivating content on your website, but it can also be invaluable to integrate certain features. For example, if you have a travel or tourism business, Weather API software can be extremely effective. A way of informing customers about the weather in a location they are traveling to, it makes their digital experience that much more enjoyable.

All websites that have social media platforms should integrate these into the website. You can do this by integrating social media buttons, along with a CTA mentioning that to find out the latest news, customers should follow you on those platforms. 

A modern way of connecting and communicating, this will appeal to a wider audience and expand your outreach.